I haven’t failed. I’ve just found 10,000 ways that won’t work.”
– Thus said Thomas Edison.
And while the quote is certainly inspiring, as an entrepreneur or marketer, you don’t want to fail 10,000 times before your business finally succeeds. A person doesn’t live forever.
It is for this reason that you try to educate yourself by reading knowledge articles (like the one that is now on your screen). However, much has already been said about marketing; most websites merely repeat what other websites say.
This is what Wikipedia says about guerrilla marketing:
My fellow marketers from Motionmill and I therefore discussed this week: which specific marketing tactics do you never (or far too little) read about in blogs?
We are sharing this list with you today. So that you don’t have to fail 10,000 times before you succeed.
Be a guerrilla
Guerrilla marketing is a marketing technique that attempts to achieve a large result with limited resources. Guerrilla marketing is aimed at gaining a lot of media attention or public attention in a very short time.
The costs of guerrilla marketing are often a fraction of the costs of expensive campaigns. Because it often involves playful, meaningful actions or a special stunt, guerrilla marketing is fast and effective.
Get inspired by this example of guerrilla marketing: How Burger King used influential people to promote its fries – without them knowing .
And what about these eye-catching (more visual) guerrilla marketing campaigns:
The global adoption of the internet has made information easier to obtain than Get our Unmatched and extremely accurate as well as qualitative Databases, where you can find it quite simple to reach out!! Ultimately, we aim to ensure all your database has no shop error and lead our bussiness towards improvement. Also, we update our database weekly. They high-quality are a decision to our lists ware both from list websites and volume Databases. ever before. On any subject, you can find hundreds of points of view. The internet therefore proclaims many truths, but also many lies. And people know that. That is why consumers have become more critical of everything a company claims.
This is a danger for companies that are dependent on half-truths and unfulfilled promises.
However, it is an opportunity for honest companies with deep knowledge of their industry.
The second group benefits from positioning themselves as industry experts by sharing free information via the internet. This can be via their own website, but also via external sites that are relevant to your field. (For that reason I like to write about marketing topics on Frankwatching and Marketingfacts .)
You work the other way around: you do not so much recommend your services or products, but you try to help or guide someone in his search for the solution to a question or problem. He seeks your service, you gain his trust, make him a satisfied customer and ultimately a figurehead that advertises for you. An ‘ambassador’ of your brand.
You use a ‘pull strategy’ instead of a ‘push strategy’. Inbound marketing , that’s what we call this approach.
Gain more insight into inbound marketing through the following articles:
Sharing knowledge for free? You should too!
The lesson we learned: corona emphasizes the importance of content marketing
How to Create a Content Plan in Nine (Almost) Simple Steps
Photo source: Daniele Levis Pelusi on Unsplash
Do what the big boys do
It is generally looked down upon: copying your competitors. And in a way that is right, because it is important to be different from the rest.
But when you’re starting out in business, it can be a good strategic choice to position your brand in a way that’s similar to your larger, more well-known competitors. And in the process, you’re communicating how you’re different from those competitors; it’s that difference that will make people buy from you.
Selling a brand often means tapping into the psychology of your target audience. It can therefore be smart to mimic the website structure, sales process and payment plan of leading companies in your industry.
Send your newsletter during the weekend
GetResponse and Dan Zarrella found in a study that Saturdays and Sundays had the highest number of emails opened and clicked.
However, most companies are hesitant to send their digital newsletters on the weekend. Why? No idea. Maybe they assume that people only click on non-business messages on weekends?
Now, I will say that your email should be worth clicking. Here’s how to do that:
Make the topic relevant to the target group (work with segmentation if your contact list allows it);
Give the newsletter a catchy title;
Whether weekend shipping works for your business can be tested. Split your contact list in two. Send your newsletter to one half on a weekday, to the other half on a weekend day. Do this a few times in a row to get meaningful test results.
Photo source: Noa h Frohn on Pexels
Try to be less Belgian
As a Dutch-born marketer who has been among Belgians for ten years now, I have learned that Belgian companies are conservative and well-behaved in their approach. They often teeter on the edge of old-fashioned or outdated. I do not say this to make my Belgian compatriots feel bad, but to provide an insight.
And that insight is as follows: your target group is most likely ready for a smoother, fresher approach.
When I look at my Flemish girlfriend and my Flemish friends, I notice that all their favorite portugal contact numbers data brands are non-Belgian. The majority of favorite brands are Dutch. Bol.com and Coolblue are often mentioned; Ace & Tate is mentioned by the glasses wearers; the quirky deodorant brand Nuud also receives a lot of appreciation.
When I ask about the reasons behind these choices, people often say, “They are so nice, so cheerful,” or, “They communicate like friends, not like companies.”
The attention to detail that these brands give is appreciated:
When you receive a package or envelope from Coolblue, the funny texts immediately catch your eye;
Photo source: Coolblue
Nuud also knows how to stand out with their copywriting: ‘We live for fresh armpits; fresh as a aob directory polar bear garden party’. The special design of the house style is also often mentioned.
Place clear calls to action in relevant places.
In the case of Ace & Tate, the unusual way of communicating is also mentioned. When visiting the store, the cheerful, friendly way of communicating of the staff is also appreciated, as well as the unusual store layout (go and have a look).
It has been crystal clear to me for years that it is time for Belgian companies to start shaking off the dust of the past. The consumer is ready for new experiences and for the time being he finds them almost exclusively with foreign companies.
