short or medium term. That is why the digitalization of companies is a fundamental pillar, and unfortunately, many of them are still pending to pass this subject.
The lockdown accelerated the development of the so-called “digital world” in companies, forcing many of them to spend more time learning about and implementing. New technologies that they had always referred to, but which they never. Wanted or needed to use until then.
An international study by PwC highlighted
that only 8% of companies in the industrial sector in Spain were “fully digitalised”. This means that if you manage to digitalise processes, implement digital marketing strategies and create a sales channel in the digital environment, you will have a great business opportunity compared to the competition.
In addition, in Connext’s latest Annual Report, we talked about how a B2B company can generate more business.
In this article we tell you about the business opportunities
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Why is marketing and sales digitalization still a business opportunity?
Cost reduction
The application of automation in sales processes is a great help in optimizing your company’s resources, offering your salespeople more time to work on those potential clients who require more attention.
A CRM can be very useful, as it allows us to keep a comprehensive record of our clients, helping us to make better decisions in less time.
At Connext we trust Hubspot one of the best
-rated CRMs on the market, which has a wide variety of solutions for your marketing, sales and customer service departments.
hubspot_blog-4 guide
Greater satisfaction of your team
With new technologies, your marketing and sales team will be able to work from the cloud at any time and from anywhere. This way, your employees will see that work-life balance is possible. Thanks to this, their motivation will increase, and as a consequence, their quality and productivity in the workplace.
Improve your relationship with your customers
Digitalization is a process that also affects the behavior of your potential customers, who spend a lot of their time on social networks.
Social media and digital communication are one of the most important things to take into account, which most companies in the industrial sector tend to neglect.
Managing networks like LinkedIn correctly can help your salespeople connect with many of your potential clients. Social Selling is the perfect strategy to generate business opportunities without leaving the office.
Boost and strengthen your brand image
In these days of pandemic, mobility is being greatly reduced throughout the country and with it visits to suppliers and customers. Thus, the visible face of our company is the website, a place that we must rigorously take care of and keep aligned with the company’s values. You must make sure to transmit everything necessary to give maximum confidence to the users who visit you, to finally get them to contact you autonomously.
If you want to optimize your industrial business’s website to the maximum, don’t miss these tips on some key elements of your website.
How to get those business opportunities with digitalization
To achieve this digitalization in our business, it is necessary to adapt new strategies and technological solutions that make use of digital methodologies, in order to become more efficient in the company’s routine operations and management.
Before you start, you should study the resources your company has. You should analyze all the elements that interact and have some relationship with your business.
The key is to be very clear about your business model. This way, you will know in detail what you need to change, the priorities and needs of your company.
We must ensure that we achieve Smarketing . The union between the sales and marketing teams to be able to satisfy the needs and concerns of potential clients. Its objective is to align efforts and processes to achieve the greatest number of qualified leads that become future clients.
An excellent strategy is Inbound Marketing . Here, the marketing department is in charge of attracting users to the website and qualifying them according to the characteristics of your ideal client. In this way, the sales team will only have to contact those qualified leads that they know have a real interest in your product or service.
Inbound-marketing-free-guide
Optimize the user experience
Changes at an internal level must be guided by the digital experience of your consumers, that is, we have to start the digital transformation from the outside in, thus ensuring success in any digitalization process.
For this reason, you should study the philippines contact numbers data current behavior of your potential client. Where they look for information, what type of information they look for, how they look for it, etc. Once you know this data, it is agb directory time to adapt your website to the needs and concerns of consumers.
3. Conclusion
With COVID-19, digitalizing sales is key when a B2B company is looking for customers and suppliers beyond its city or province. With this, you will ensure that sales can be made remotely, optimizing the sales team’s time as much as possible. At Connext , we have helped many companies on their path to digital transformation. Do you want to be next? Contact us.
