However, marketing also needs other departments to be able to accurately measure its results. There is no better combination than an aligned marketing and sales department, providing the right feedback. Without a doubt, this will mean a financial take-off for any company .
But first, do you want to know what we are going to see in this article? Don’t miss the following video!
Nowadays there are many marketing agencies
marketing consultancies, advertising agencies, etc. And although it seems that they all do the same thing, each of them carries out different actions. If you are looking to hire a marketing agency or a marketing consultancy, but you are not sure which of the two options is better, do not worry, you are in the right place. In the following article we are going to tell you what the difference is between the two and what each one can offer you.
But before we start in the following video we summarize
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What is the difference between an Agency and a Marketing Consultant?
It is true that both have many aspects in common, but it is also true that there are many others that they do not. Therefore, if you are thinking about outsourcing your marketing, but you do not know which is the best option, knowing the differences and similarities between both is very important. Next, we will see what the difference is between a marketing agency and a marketing consultancy.
The main function of a marketing agency is to provide
its services to other companies, with the aim of planning and measuring the results of the proposed strategies, to guarantee better profitability for the company.
However, a marketing consultancy offers global solutions for businesses. Basically, its main function is to analyze the company’s information in depth, determine its objectives and present the appropriate action plan that the client will have to carry out.
The difference between the two is that a marketing
agency develops and implements the proposed strategy, while a consultancy does not. In other words, a consultancy will only give you the appropriate knowledge for each moment, access to its consultants and support with guidance on what is right and what you should not do in your marketing strategy. As the word says, it only advises you.
What is the best option for your company?
Now that you know the difference between a marketing agency and a marketing consultancy, in this section, we are going to talk about the advantages that each one offers you so that you can analyze which is the best option for your company. Shall we begin?
2.1. Advantages of a Marketing Agency
As we have mentioned before, a marketing agency not only develops marketing strategies, but also implements them. Another advantage of marketing agencies is that they accompany you from start to finish in global digital communication solutions, monitor all your results and ensure that your company’s communication translates into sales.
And how do they achieve this? By carrying out marketing actions. A marketing agency is responsible for, among other things:
Research the market and study the company
Analyze the company’s portugal contact numbers data opportunities and threats
Develop and implement customized marketing strategies
Develop marketing plans and implement them
Get results quickly
Building customer loyalty
Monitor and follow up the results obtained in each action
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Likewise, a marketing agency has the best digital tools for each of the actions to be carried out. Tools that will help you automate all your actions, obtaining results quickly. For example, Connext, as a specialized agency, has HubSpot CRM , a specific tool within Business Management Systems that centralizes all the information generated about the relationship between sales and each of the prospects and clients.
Furthermore, the strategies carried out within a marketing agency are measured in real time, meaning that you can see and analyse all the results obtained from each of the proposed actions. And what is the advantage of this? You can modify any action of the proposed strategy at the moment you see that it is not working or that it is not giving you the results you expected.
On the other hand, a marketing alb directory agency is also able to correctly segment users, with the aim of being able to apply different actions to improve both sales and marketing results. And finally, it also manages the more technical work of some of the services that the client may request. For example:
Planning and launching social media
Planning content for the blog
Web design
Web positioning: SEO and SEM
Email marketing campaigns
Paid campaigns, etc.
2.2. Advantages of a Marketing Consultant
Unlike a marketing agency, a marketing consultancy first carries out an audit to thoroughly understand the current state of the company. Once the company’s objectives are known, it begins to plan the appropriate strategy to achieve them and presents it to the client so that it can be implemented.
A good marketing consultancy, like a marketing agency, must be able to analyse and propose the most appropriate strategy to achieve the success of a company. And to achieve all this, it follows steps similar to those implemented by a marketing agency:
Research the market and study the company
Analyze the company’s opportunities and threats
Define objectives
Develop a strategic plan
Present proposal to the client
The only difference, which we have already mentioned above, is that a consultancy does not implement the strategy that has been proposed to you, but advises and guides you during the procedure. However, there are many companies or clients who prefer to implement the strategy themselves. This offers you the advantage of being able to acquire knowledge and processes related to the world of marketing independently without depending on a specialized agency.
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Benefits of hiring a Marketing Agency for your company
As you can see, the most notable difference between an agency and a marketing consultancy is the implementation of a well-planned and developed strategy with the same objective: to increase sales and achieve the success of the company. And although many do not believe it, the implementation of a marketing strategy in the hands of people specialized in the sector generates better results, both in the short and long term.
For example, Connext, as an agency specialising in digital marketing, has achieved success together with its clients, including 2 Impact Awards from Hubspot in 12 months.
“HubSpot is proud to have CONNEXT as a partner. This award is a recognition of their innovative and strategic approach to helping their customers grow better.” Susanne Ahmadi, VP of International Marketing at HubSpot, Inc.
