Doing something faster without losing quality — isn’t this the cherished goal of all teams? In the case of preparing emails, I’m sure you’re familiar with the situation when you want to speed up, shorten or change some processes. However, you are stopped by the need for careful checking so that the email that clients and subscribers receive is perfect.
This article shows you how to collaborate on emails in the editor with your colleagues in real time as quickly and easily as you do on text in Google Docs, and why you should.
What challenges does a team of email developers face when collaborating on emails?
Let’s say you have a task to create an attractive email design, add images, interactivity, product cards and approved texts. In this case, creating emails can take a lot of time and involve many steps, since we are talking about the participation of different team members.
What do you usually do to give colleagues america cell phone number list the opportunity to make edits or proofread an email?
Typically, teams use the following collaboration options:
You grant access to the account in which the letter was created to another person, close the editor and wait for edits. Then repeat the whole chain of actions with new team members and new edits.
You download the letter in JPEG or PDF format, export it to ESP or send a test letter to email. Then you receive edits in the letter or messenger, add them and repeat the actions to approve the result. There can be an infinite number of such repetitions.
If we are talking about developing letters in email marketing agencies, then all these stages of verification and approval also take place with the client’s representatives.
According to the teams we spoke to when preparing the teamwork guide , this process structure takes 20-30% more time to create each email.
Email creation issues and blockers that reduce the effectiveness of email marketing teams
When several people work on a letter, problems arise with changes and edits made by different participants. The more participants, the longer the approval chain and the more time is lost.
Here are the blockers and problems that commonly arise in teamwork when creating emails:
To save changes, you must ask your colleagues to close the editor;
many additional actions related to sending letters for review, receiving and making edits, which complicates the process and stretches it out over time;
the use of various tools (mail, instant key seo access: necessity and methods of provision messengers, Google Docs) at the stage of revision and editing leads to the fact that it is difficult to find up-to-date information about changes, which means that team members can work with outdated versions of letters, make mistakes and duplicate efforts;
the need to share your account with different team members, which is bad from a data security
Perspective and the possibility that someone
will accidentally delete important elements of the email;
Lack of clear communication due to too slow ca cell numbers exchange of information leads to team members having different understandings of the campaign goals, which results in errors in the text and design of the letter;
Loss of time at the approval stages can lead to missed deadlines, which will result in a rush in work and a decrease in the quality of design and content;
Late feedback can disrupt workflow, causing stress and delays.
