2. Key metrics of Digital Marketing
Once the main digital techniques have been defined, it is essential to measure and analyse their effectiveness. To do this, the organisation must have metrics that help to check whether these strategies are working correctly to achieve the set objectives .
Discover our ebook: “ The 6 metrics that really matter in marketing”
6 Metrics That Demonstrate Your Marketing Results
2.1. Metrics in Inbound Marketing
There are different indicators that allow us to check if the Inbound Marketing strategy is working correctly. Below, we present the most commonly used indicators:
Visits to lead ratio
This is one of the most important metrics in the Inbound strategy. Apart from generating traffic on our website, a good Inbound Marketing strategy will allow us to convert anonymous visitors to a website into users with a name, surname and email.
Lead to MQL ratio
Our database accuracy level is upto 100% and we manually scrap our data. Here you will get best premium quality of 2024 Our database updation within one hour and all are fresh valid & newly confirmed with unlimited customer industry email list support. Yes, you can run your business when you campaign with our same database. Well, our databases are based on the quality database or number permitted websites.
You may be interested in: The essential KPIs for B2B digital marketing
improve-industrial-marketing-objectives-BLOG
2.2. Content Marketing Metrics
Below are the most important metrics to determine if your content is meeting the needs of your customers.
Keep reading: The Decalogue for a Good Content Marketing Strategy
Page views. This metric allows you to check how many and which are the most visited pages on your website or blog. This will allow you to identify the content that most interests your readers.
Time on Page. This shows the average amount of time spent by each user on each of your website’s pages. This data allows us to check whether readers find the content relevant enough to consume it all.
Returning readers. One of the main objectives within this digital strategy is to build relationships. To do this, it is important to know more about readers, to know what content brings them back and their level of engagement.
Lead generation To know if your content marketing strategy
is yielding results, you need to determine the number of users who have filled out a contact form after publishing your content.
23. Email Marketing Metrics
Open rate. This metric calculates the percentage of emails that have been opened, based on the number of emails that have been sent. This rate depends on factors such as: the quality of the contact list, the
Sender the subject of the email and even its content.
Click-Through Rate. CTR or Click-Through-Rate refers to the number of users who have received a certain email and clicked on one of the links included in it. A high CTR indicates that the content shown to the recipient was of interest to them .
Click-through rate. This metric indicates the number of times an email is opened, i.e. the total number of views. This indicator helps to gain greater insight into the number of people who have opened and read the email.
Bounce rate. The bounce rate refers to the number of emails that have not reached the recipient. This may be due to some users entering their email details incorrectly, so they must be removed from the database or asked for their details again.
Unsubscribe rate. This metric will allow you to know how your subscriber numbers are evolving. A high unsubscribe rate may be due to poor targeting or inadequate email content.
Number of leads generated
e of the key sales indicators for evaluating the performance of marketing actions. With this parameter, you can analyze whether the actions carried out throughout the purchase cycle are being effective.
Conversion rate . The conversion rate is one of the most important sales KPIs. A good sales team must know how to convert all the opportunities generated into sales. This indicator makes it possible to identify the best strategies.
CAC. Customer acquisition cost (CAC) reflects all the investment made until a consumer becomes a customer. This indicator allows you to analyze whether a particular customer acquisition strategy is worthwhile or not. If the CAC is pakistan contact numbers data higher than the average spend, it means that you are investing more money to acquire a customer than they are spending on the purchase.
Number of deals closed. It is important to know the number of deals closed in a given period in order to create goals. To be more effective, this anhui mobile phone number list indicator must take into account other parameters such as the average ticket.
CLR-success-cases
If you want to grow your business effectively
and permanently, start planning your sales funnel strategy . At Connext , as experts in the B2B sector, we want to help you achieve your goals more easily.
In the following guide: How to forecast your sales and create a digital sales plan, we tell you the steps your company must follow to achieve its best results. In this guide, we focus on the analysis of the annual sales forecast and the development of the sales department’s action plan to be able to meet it.
