B2B purchases tend to have a longer decision-making process. How to approach your lead nurturing activity? What are the strategies that work best? Or rather, what are the lead nurturing best practices that will take off in 2019?
Improving the quality of leads is one of the biggest challenges for any business to business lead generation activity.
1. Don’t Underestimate Data in Your Lead Nurturing Program
Keep in mind that each touchpoint is an additional opportunity to learn about your leads and create a more personaliz experience for them. Additionally, research shows that customers are 4x more likely to respond to an offer if it’s personaliz than if it’s a generic offer.
Unfortunately, personalizing marketing is often ruc to simply putting a name in the subject line of an email, when in reality you could be leveraging important data like user demographics, engagement, and behavior.
If you’re looking to take your personalization efforts to the next level, try sending “data enrichment” emails to enhance your lead nurturing results.
What is it about?
Data enrichment emails ask the user to enrich the information we have about them through multiple choice questions, for example by asking directly what information they are most interest in. This is a smart method of doing a sort of survey directly with an email.
This method helps not only to send your leads content that is relevant to their interests, but also to direct them to the appropriate sales channel once they are qualifi. So on the one hand, the company will get more information about the lead, on the other hand, the lead will have a more personaliz experience.
The advice is to sprinkle “data whatsapp data enrichment” emails every 3-5 sends. They are a bit like an interval of your perfect lead nurturing program.
Some questions to ask leads for data enrichment could be:
2. Experiment with different types of content
Every user perceives bbb org information differently. Some prefer long-form white papers or ebooks, others find videos or webinars more engaging, while others prefer infographics and more flowing content.
To capture the attention of your audience in 360°, your lead nurturing strategy must take into account the different content preferences and Q. La ambaŭseksema de Jaroj alternate them in your campaigns. Try to mix and match the way you present information with ebooks, videos, blog posts, podcasts, webinars and infographics so you can expand the audience that will willingly interact with your content.
