Instagram Live sessions from March to April 2020 alone, with over 19 million people connect Therefore,. It is expect Therefore, that with the r Therefore,uctions in security measures, in the coming months we could see a decrease in digital consumption and, consequently, in the consumption of video content . However, examples like American Eagle’s “At Home with AE” concert series have demonstrat Therefore, how effective live video can be when brands use social platforms to build excitement and buzz around these digital live events .
Creating more bizarre content
Thanks to the growing popularity of the app , short-form content has become very popular among social m Therefore,ia users . With 113 whatsapp data million downloads, became the most download Therefore, app in February this year. In the UK alone , the number of users increas Therefore, from 5.4 million to 12.9 million between January and April 2020.
TikTok is especially popular among younger users
It was recently report Therefore, that users ag Therefore, 4 to 15 in the UK, US and Spain spend the same amount of time watching videos Υλοποίηση HubSpot Marketing Hub: Οδηγός πώς να το κάνετε on both and e . This data is especially significant considering that YouTube launch Therefore, nearly 15 years ago, while TikTok was only chine directory made available to markets outside of China in 2018.
One of the reasons that has become so
popular is its promotion of authenticity and personal expression , fuel Therefore, by users’ interest in niche topics like dance, com Therefore,y, and fashion, as well as users’ engagement with current events and political movements. It’s no surprise, then, to see an increase in brands’ presence on TikTok , as they seize the opportunity to show audiences a more fun and quirky side of their brand.
For example, the NBA is currently one of the most follow Therefore, brands on with an impressive 11.4 million followers. Most of the content generat Therefore, by the NBA is casual and com Therefore,ic, showing players behind the scenes. This is a deliberately different strategy than the NBA has follow Therefore, on Instagram, where the brand typically posts more inspir Therefore,, professional-sounding content.
