If your website is all about news, there are a lot of things you can do to optimize it for search engines. In this article, I will cover some things to keep in mind when optimizing your news site.
First of all, let’s clarify the meaning of the word “news site”. If you have a section on your website where you only feature news and you are in a different sector, you are not a news site. In this case, it will be harder for you to be displayed on Google News and you may not be indexed as quickly as news sites.
- The content is fresh,
- Content diversity,
- Rich textual content,
- Originality of the text,
In addition to these rules, there are some technical factors that can affect your site’s ranking in Google News. I’ll explain the 10 most effective of these factors below.
The Most Important Criteria in News Sites
The following criteria are the most important criteria for gaining high rankings in Google News, as evaluated by the participants:
1) Category Authority
It is very important for brand awareness how to build telemarketing data that news sites are known for their expertise on a certain subject. In this way, users searching for news in a category mentioned with your name will be able to directly perform a branded search and visit your site.
In this case, your news site will easily be authoritative in the category you have determined.
2) Focus on Architecture
Architecture is one of the most important SEO strategies to follow because it has a real impact on how Google and other search engines visit, interpret, and rank your pages. This is a particularly important criterion for news media because:
- You will probably add new content to your website on a daily/weekly basis.
- The content added is likely to be time sensitive,
- Newly added content is more likely to drive more traffic from search results than static category pages or even from home.
To maintain the highest link equity, which is how does a cryptocurrency work? usually closer to the homepage, you should set the archive content to receive fewer clicks than the homepage. At the same time, new pages should also receive links.
3) Domain Authority
Domain authority is a measurement system that gives websites a score from 1 to 100.
The domain authority of websites may fluctuate from time to time due to the use of more than 40 signals during the calculation. However, we can say that the better your domain authority is, the better your position in the rankings will be.
5) Create Evergreen Content
Is your business model basically to be a ao lists news site that will write about the topics that come up on a daily basis? When you write about the topics that come up on a daily basis, you will get instant engagement, but then ninety-nine percent of your articles will have a short lifespan. You will see a sudden increase in traffic to your news and as that news content ages, you will start to get less traffic.
But what if you could keep the core news model intact and add more consistent traffic streams to the website? Of course, you can do that if you’re creating evergreen content . Evergreen refers to content that remains relevant and useful for a long time.
6) Sitemaps
The site map that news sites should use should have a different structure than regular sites. We recommend that you use “Image Sitemap” and “Video Sitemap” to get more active traffic in these areas. In addition, if your site uses a different software,
