Children’s advertising is the promotion of products and services in the form of advertisements aimed at children. Due to the vulnerability of this public, it can be characterized as abusive. In advertising and marketing we know that we have to speak the language. The target audience and know how to attract them in a certain way. But that’s not exactly how it works when we talk about children and children’s advertising . The subtleties of the public and the restrictions on advertising imposed by regulatory bodies for this type of market make product disclosure more careful and restricted. In this case, it is not enough to promote products to the target audience; it is necessary to act in a way that contributes to their growth and education.
What is children’s advertising?
Children’s advertising is any advertising of a product or service aimed at children , with the aim of selling to them . While those who actually buy the product or service are the parents or guardians, in the past the focus of communication was the child, the real consumer, and parents only acted as decision makers . There is a big difference between having products for children and advertising products to Telemarketing Medicare Leads children that are for them. It is possible to communicate with parents who feel the need to buy a certain product or service for their children, and this characterizes children’s advertising. It was then that specialists began to see the need to better regulate this market, not only because of the possibility of this excessive manipulation, but also because of possible unhealthy approaches, such as early eroticization.
How is abusive child advertising characterized?
Given the fragility of the target audience, i.e. that children are easier to persuade, the problem begins to arise when unethical means are used when focusing communication on the youngest children to persuade them that they need a particular product. They become propagators of that product and act to actually make the purchase, convincing their parents . Another form of abuse is forcing a child to USA CFO buy something so that he or she does not feel excluded or inferior. Children’s advertising becomes abusive when the marketing and promotion of the product focus on convincing the child, through methods considered dubious, to make the purchase. After all, the target audience is extremely vulnerable and susceptible to consumption, as such individuals are not mature people or fully discerning the economic reality of the adult world.
