In recent times, there has been talk of a new figure: the Instagram marketer . This professional helps us to stay up to date with all the challenges posed by this social network and to get the most out of it in our strategies.
Instagram marketer
The role of Instagram in digital marketing
Instagram marketers emerge because this is one of the most coveted networks by brands and where we can achieve the most results .
Numbers speak for themselves
As of July 2018, Instagram had no less than 1 billion monthly active users, according to Statista . Although this was initially a social network with a predominantly young and design-focused profile, the truth is that America Cell Phone Number List is expanding as it manages to conquer part of Facebook’s traditional audience.
There are 4.8 billion posts made on Instagram every day.
It is a network where brands enjoy great acceptance, since 80% of users follow at least one of them.
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Furthermore, as the social network has evolved, the possibilities it offers to Instagram marketers are ever greater:
The Stories format
With Stories, users and brands can tell their own Buy Telemarketing service in sequence. Another peculiarity of the format is that these contents disappear after 24 hours. In June 2018, there were already 400 million people using Instagram Stories on a daily basis.
IGTV
Launched in June 2018, this is a video app specially designed for smartphones, which allows users to upload content without the length limitations of Instagram. It allows users to upload videos of up to 10 minutes for all users and up to 60 minutes for popular or verified accounts.
Instagram Ads
Thanks to a unified interface with Facebook, advertising on Instagram offers a wealth of formats and possibilities for brands.
Influencer and micro-influencer marketing
Instagram is the star network when it comes to sponsored posts. In recent years, the influencer phenomenon has led many brands to sell out their products on the shelves, but with its popularity has also come certain criticisms of the lack of honesty. In response, the phenomenon of micro-influencers has now emerged , users with a smaller reach but an authentic and close relationship with their followers.
What skills should a good Instagram marketer have?
Design and editing . Despite all its evolutions, Instagram remains true to its essence: a predominantly visual network where content is captured by the eyes.
