On SERPs, long-tail keywords usually appear on the right side of the page. A long-tail keyword is a term that typically has low search volume but is still relevant to your business. It usually converts well because it’s a better match for what the searcher is looking for. It also tends to generate higher traffic volumes. Long-tail keywords can reveal what your customer is looking for and what their intentions are. For example, “shoes” is a short-tail keyword but “best walking shoes for summer” is a long-tail keyword and it provides more information about the customer’s likely next steps and intentions. Try to rank for long-tail keywords because they’re a valuable source of traffic. They’re particularly useful for: Competitive niches Increased conversion rates Ranking new sites more easily Quick wins with a limited budget You can find long-tail keywords by using Google’s “People also ask” feature or by using a free keyword tool like Ubersuggest or Word tracker.
Optimize Product Pages to Improve Ranking
You can use on-page optimization techniques to attract and acquire new customers and gain more conversions. It’s a good idea to focus your efforts on the areas of your e-commerce site that matter most. These are your: Product descriptions Images Reviews Product descriptions Before you start New Homeowner Telemarketing Leads optimizing your product descriptions, ask yourself three questions: What are the most important elements on the page? How can you maximize the visibility and impact of these elements? How can you use this information to improve the effectiveness of your product descriptions?
To optimize product descriptions
You can consider Adding high-quality unique images Including keywords Including keyword-rich descriptions Adding CTAs Including testimonials Images Images and photos can make a page look more interesting and engaging but they can also be distracting. So, avoid using too many of them in descriptions. By optimizing your images for SEO, you should get higher search engine rankings and more traffic from potential customers. You may also gain traffic from social media channels.
To optimize your images:
Choose suitable images in appropriate sizes Include captions with ALT tags Use the correct keywords in file names Reviews Reviews are vital for your success in e-commerce. They help consumers decide whether to buy a particular product or do business with an online store. Reviews also help you build trust with consumers and improve conversion rates. Encourage customers to leave reviews by USA CFO sending automated messages whenever they purchase something from your site. If you’re looking for agency support in the areas of SEO, content marketing and paid media, get in touch with Neil Patel Digital.
