It is common knowledge that digital marketing is currently one of the most popular things, especially in business. Many businesses are slowly using digital marketing as a strategy to run marketing and grow their business.
But did you know that digital marketing has various channels that can be used to run campaigns according to business needs and target markets. One of the most widely used digital marketing channels is Email Marketing.
Long before social media was present as a digital marketing channel, email marketing was the most widely used channel to carry out marketing activities. Starting from brand awareness, generating traffic, to increasing conversion.
So exactly is Email Marketing
Why is Email Marketing still important to use and what is the strategy for running it? Let’s see the answer in the following article.
What is Email Marketing?
Email Marketing is a digital marketing channel that uses email to promote products or services. Not only for promotion, Email Marketing is also used to build relationships with potential customers or clients.
Generally, email marketing activities are by sending bulletins about the latest products, ongoing promos, to updates about the company. In addition, Email Marketing is also usually used to send special day greetings, such as birthdays, New Years, or other celebrations. This of course aims to build closeness between the brand and customers or clients.
Why is Email Marketing Important to Use?
Reach Audiences in Real Time
Email has the ability to provide information buy telemarketing data to your customers in real time. Because Email can be opened even via mobile devices. Consumers can check their email anytime.
2. People Use and Engage with Email a Lot
Whether you realize it or not, more than half of the planet uses email today. Email has become a form of communication, especially in terms of work. Email has provided a feature to reply to emails in a certain way. Whether it’s to reply, forward, click to something else embedded in the email, delete, or buy something, or register. The large number of email users with high engagement rates makes it the perfect channel for your marketing strategy.
Stay Connected with Your Audience Personally
Through email marketing, you can segment your email list based on any customer characteristics that you think are relevant to your business. For example, if you are a sports brand, you can segment your customers according to the sports they like. This makes your email marketing campaign more personal.
4. Building Customer Relationships and Loyalty
As mentioned earlier, email marketing can be personalized, in this case, you understand your audience based on their background and needs. Email gives you the opportunity to proactively reach out to prospects and clients to show your enthusiasm and interest. From here, you indirectly build customer loyalty relationships through email marketing.
Easy to Track and Measure
Email marketing is one of the marketing channels that is easy to track and measure its performance. Most email marketing tools offer the ability to track what happens after you send your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This gives you a better understanding of how developing an effective plan your email campaign is working, which ones to change or which ones to eliminate altogether
What is the Strategy in Running Email Marketing?
Effective email marketing takes effort. Here are some strategies to maximize your email marketing campaign.
Create a List of Customers or Prospective Customers
The first thing you need to realize if you want to run email marketing is to create a list of customers or prospective customers that you will send marketing emails to. How do you get the data? Either through your website, in your store, or at an event.
2. Play with Content and Copywriting
Don’t just send promotional ads to one customer bulk lead every day. Instead, use your emails to build a good relationship with customers by providing your expertise or someone else’s. Use a variety of content and copywriting that attracts customers.
3. Create a Sending Schedule
In addition to creating different types of content, you also need to send to customers consistently and on a schedule. For example, you send a newsletter every Monday. Then on Wednesday you send a product offer, and so on. Send emails on the day (or days) that.
