In short, smart speakers are here and they are here to stay. As marketing professionals , we need to rise to the challenge to get the most out of this technology, so… don’t miss these key points of voice marketing !
Voice marketing
How to prepare for voice assistants and smart speakers
Key number 1: rethink your SEO
Optimizing your site for voice marketing means rethinking how users will search for you and tailoring your content accordingly. Take note of these tips:
Think about questions and answers
A very common use of voice assistants is to quickly resolve queries, from “What’s the weather going to be like in Barcelona today?” to “Tell me what time the hairdresser opens.” Therefore, when optimizing the content of our website for smart speakers, we have to think about what our users’ queries might be and how to resolve them with a quick answer. We must also bear in mind that the same question can be asked in many different ways.
Research your keywords
The keywords in your overall SEO strategy are very likely not suitable for voice marketing, as our way of searching for information is very different in spoken and written language. Therefore, you will have to do another thorough research on your keywords. Keep in mind that voice searches are usually much more specific and focus on long-tail terms: for example, instead of “hotel in Madrid” you may be more interested in positioning yourself for “3-star hotel near El Retiro park”.Optimize your schemas and microdata .
In voice SEO, we are not going to rely on
Articles written with hundreds or thousands of words, so it is important to look for other methods for crawlers to identify and understand the content of your website. Therefore, my recommendation is that you consult with an on-page SEO expert to give a good review of both the schemas (which help search engines understand the context of a content) and the microdata (which informs crawlers of data such as your company’s phone number or address).
Key number 2: empathize with the user
Voice marketing brings us closer to the way people communicate with each other, and Europe Cell Phone Number List such, we expect voice assistants to be much more “human” than web assistants. For marketers, this poses several interesting challenges :
Get the tone right
Smart speakers that are too robotic are off-putting, but we don’t want them to get too confident either. At the same time, responses need to reflect the brand’s values and style. In particular, it’s important to take care of the responses to users when an error occurs. The assistant should ask the necessary questions to clarify what the problem is and clearly indicate to the user how to resolve it. If a quick response isn’t possible, it’s a good idea to redirect the user to a website or mobile app that can help them resolve the error.
Provide just the right information
We must resolve all the user’s doubts, but always taking care to go Specific Database By Industry Database by little and not overwhelm him. Telling him the weather, the news of the day, traffic and all the events on his agenda before having the first coffee can be a bit excessive.
