Social media has appeared in our lives and has managed to change everything, from the way we interact with others, to our consumer behavior, to our communication channels. Without a doubt, these platforms are the ones that dictate —and will dictate in the future— the trends of the digital world and the basis of all Generate engagement in marketing strategies. Now, when it comes to social media content, brands tend to leverage one or two different formats —image and video—within their campaigns. This is completely acceptable, but a waste of potential. Well, if we take into account that an account on Instagram, Facebook or TikTok can have more than one target audience, this means that there is also the possibility of taking advantage of more than one or two types, don’t you think?
Importance of a multi-format social media strategy
The importance of considering multi-format strategies on social media goes far beyond making an “attractive feed.” The power of platforms like Facebook, Instagram or WhatsApp , among others, lies in the possibility of sharing Generate engagement in materials to a potentially unlimited audience. Brands have at their disposal an ideal tool to deliver value, share their messages and create a connection between themselves and Buy Telemarketing Leads their potential consumers. Likewise, the relationship between a company, organization or individual with “following” on social networks is represented through engagement , which is only possible to achieve when entertaining, educating, informing or disseminating important information for followers. Are you ready? Happy reading! Continue and discover the most popular ones of the moment!
9 types of social media content you can use
In order to create quality content, it is very important to recognize the types of content available that can be part of your initiatives. Below, we will show you the most attractive and popular formats that exist so that you can Generate engagement in get the most out of your posts. In that sense, using different types of content for social media can: increase website visitor traffic ; improve user experience; redirect the audience’s attention to a USA CFO point favorable to the brand; increase lead attraction and customer conversion; attract prospects for different stages of the funnel ; realize business opportunities by keeping the ideal client close. To achieve this, it takes much more than just having a profile creat and uploading a couple of photos.
