Why use different forms of online marketing?
I would love to tell you that blogging is the way to bind customers to your website… You probably saw it coming, but it is not. If you ignore the other types of marketing, while your competitors want to use them, then there is a big chance that you will miss out on a lot of visitors and customers.
A combination of different types of marketing also ensures that you can score optimally online.
Below is an overview of the types of marketing I will discuss in this blog post!
Content marketing
Content marketing is about consistently creating and sharing valuable and relevant content to reach and retain a clearly defined audience and ultimately generate more profits.
Writing blogs falls under content marketing, for example, but you can think of many more forms of content. Such as e-books, brochures and presentations, but also e-mail marketing, social media marketing and video marketing fall under content marketing.
The most important characteristic of good content marketing is that it focuses on the visitor. It is less about selling products and more about building strong relationships with your target audience.
💡 3 ideas for using content marketing
- Create a blog post or video comparing 2 products. When is it best to use which one?
- Share your favorites of something in a blog post, video or story on Instagram. For example, favorite books on a certain topic.
- Create an ebook specifically for beginners. What do they really need to know?
Email marketing
A form of content marketing is e-mail marketing. Almost everyone has e-mail and thanks to automated campaigns you can use this marketing tool very smartly to reach your target group.
In addition, there are also various e-mail marketing programs that let you start for free, so the investment does not have to be high. However, it will probably take some time to build a mailing list, if you have not started with this yet. The first e-mails that you send, you will not send to many people.
💡 3 ideas for using email marketing
- Collect signups for your mailing list using a freebie, such as a free ebook, checklist, or discount on a first order.
- Send new subscribers a welcome email. What can they expect from your newsletter?
- Create a series of emails that focus on a single theme. End each email with a cliffhanger so your followers can’t wait for the next email.
Video marketing
Don’t like writing long articles? Then video marketing might be your kind of marketing. A lot of content that you share in the form of articles can also be produced as video content. Especially when your target group prefers video content, you can’t really ignore video marketing.
In addition, some things can be shown much better in a video. For example, how a product works or what a certain location looks like.
💡 3 ideas for using video marketing
Record a tutorial of one of your products or a product you are really excited about. Interview a well-known industry figure. Vary the interview method/type of questions to keep the video interesting. Make a before/after video. Show step by step how you made something better.
Social media marketing
Social media marketing is of course also part of content marketing, but deserves its own spot in this list. For social media marketing it is very important to look at where your target group is actually present. For one company/website it is more interesting to be present on Instagram, while another can be better present on Twitter.
For social media marketing, you really have to keep creating content to continue to benefit from the advantages. In contrast to many other forms of content marketing where you can (among other things, through automation) continue to benefit from the advantages for years to come.
A major advantage is of course that with social media marketing you get closer to your target group and can therefore know even better what your target group finds valuable.
💡 3 ideas for using social media marketing
Create a slideshow with multiple tips or steps that you share one by one in your social media post. Share more about a project you are currently working on. Show how you approach it and what it involves.
Share another piece of content you’ve created, such as a blog post, YouTube video or podcast and share something on Social Media that you haven’t shared before. For example, additional context or an example.
Loyalty marketing
To be more successful with your website, you don’t always have to look for customers. With a smart loyalty marketing strategy, you can get much how to build telemarketing data more out of your existing customers. A well-known example is of course the savings card, with which customers get a discount after a certain number of orders.
Loyalty marketing is also very beneficial for the future. The more often a visitor signs up for a download, places an order or reads an entire blog post, the greater the chance that they will recommend your website to an acquaintance, colleague or friend.
3 ideas for using loyalty marketing
Let your target audience create an account on your website and reward them for creating a complete profile. You can then use this information to develop even better marketing campaigns.
Reward your audience for creating content that promotes your website. For example, you can raffle something every month to YouTubers who how does a cryptocurrency work? have created a tutorial about your product. Give a discount to customers who leave a review on your website as a token of appreciation.
Referral marketing
Why promote your website yourself when you can leave it to others. Referral marketing means that you reward your customers or fans for promoting your website to their network. Both the new customer and the person who recommended you often receive a discount (or credit) to spend on the website.
Many companies already use this, because it is a good way to acquire new customers and retain existing customers.
3 ideas for using referral marketing
Make it easy for your customers to share their referral link on social media so you can quickly increase your reach.
If you are selling tickets to an event course, offer a discount to friends. Give a bigger reward to customers who bring in more ‘friends’.
Influencer marketing
Want to reach the right target group quickly? Then choose to collaborate with an influencer. The most important thing is of course that you select the right influencers, so that you reach the right target group and the marketing campaign comes across as authentic.
When we think of influencer marketing, we often think of a social media campaign, but you can also have your website promoted in the form of a blog post, video, podcast or email. Look especially at your goals and on which channels the influencer is strongly present.
3 ideas for using influencer marketing
Do you have a blog? Then collaborate with aleart news another well-known blog in your niche. Choose a blog that does not share exactly the same content, so that you can complement each other nicely.
Invite an influencer to an event you are organizing, for example, and let them record a live video at the location.
Want to get really serious? Pick a select few influencers for your ambassador program and create a whole influencer marketing program for a year.
Affiliate marketing
Another way to let others know about your business is through affiliate marketing. This involves paying ‘influencers’ a commission for promoting your products or services. Every time a customer buys something from you based on the recommendation, the influencer receives a small portion of the revenue.
A big difference with influencer marketing is that you only have to pay affiliate marketers if the promotion has led to a purchase. Especially if you have a limited budget, affiliate marketing is much more advantageous.
3 Ideas for Using Affiliate Marketing
Develop campaigns specifically for affiliate marketers. For example, discount promotions or special giveaways to increase the chance of a sale. Start an email newsletter specifically for affiliate marketers to help them promote your offering. Don’t wait for websites to automatically sign up for your affiliate program, but also approach interesting websites yourself to promote your program.
Search engine marketing
Do you want to be found better in search engines, such as Google? Then search engine marketing is a good type of marketing to start with.
Search engine marketing consists of 2 parts: SEO, which means Search Engine Optimization and SEA, which stands for Search Engine Advertising. The first means that you are going to improve your website so that it can score at the top of Google . You do this, for example, by writing a blog post and optimizing it for search engines. The disadvantage of SEO is that it often takes a lot of time and work before you appear higher in the search engines.
Do you want more visitors quickly? Then you can choose to advertise in search engines (SEA). You then pay a small amount each time someone clicks on your advertisement.
3 Ideas for Using Search Engine Marketing
Do keyword research to find out which other keywords you can be found on. Write multiple articles on one topic (but for different keywords) to increase the chances that Google will see you as an authority. Create a page with a clear but soft conversion for an advertising campaign.
