Your mailing list is getting smaller and smaller every year, it seems like your email contacts are slipping through your fingers. How do you deal with this alarming problem? How do you fill that mailing list with addresses of people who actually want to hear from you?
Email is a widely used tool in marketing. Businesses use email marketing to communicate news and updates, share content, and so on.
In this article I share 20 tips to replenish your mailing list with email contacts. Let the list grow nice and thick!
Tip 1: Make sure the content is top notch
It is important to share striking and unique content via mailings. If this is not the Your phone number library is now Free From Error. Yes, and we were refreshing that library of phone numbers weekly! Predicated on: Wе du tiѕt u е i t w b it d-tа data based, аnd hig r ѕiz or asia mobile number list v l. We repeatedly sort the score card via pros human beings thats why get one hundred% right effects in our phone quantity library Full however up to date till Aug 2024 Our smartphone variety lib come Code a few days n nights guide. case, your subscribers will drop out and your messages will be forwarded or shared less. Nobody likes to open and delete those boring mails every Saturday.
Tip 2: Segmentation
Try to split your contacts into different groups. This way you can better tailor your content to the different segments and the reader will see more targeted content. You can use email workflows (a form of automated email marketing) for this, such as theme-related workflows (the reader will receive emails about that specific theme), or welcome messages for new subscribers.
Tip 3: Create a blog
If you have a website, you better provide a blog. Interesting blog articles that fit your target group and company are a good reason to want to register.
Want proof that this works? Look at the blog you are reading right now. Our blogs are one of the main reasons people sign up for the Motionmill newsletter .
Photo source: NeONBRAND on Unsplash
Tip 4: Share button
Place a clear share button under each article or form of content. This makes it easy for the (potential) customer to share content and he or she will be more inclined to do so.
Tip 5: Content Upgrades
Content upgrades are a great way to add value to your blog posts and content. Some examples include a downloadable PDF of an article, a checklist, a magazine, etc. This gives the reader an extra reason to subscribe.
Newsletter button
Make it easy for people to sign up for the newsletter. For example, place a button under each article that gives the reader the opportunity to sign up. Or place the button in your menu at the top, so that the sign-up option is visible on every page. This is important, because if someone has read your article in full, this means that person is interested. There is a good chance that he or she wants to be kept informed of the latest articles.
Tip 7: Scrollbox
As mentioned above, you can assume that a visitor is interested in your message when he or she reads the article. At this point, the person will be more inclined to share his or her email address. In addition to the newsletter button, you can use a scroll box that is visible while reading the article. This appears next to the scroll bar and therefore does not hinder the reading experience of the reader.
Please note that such features will make a website slower. You will have to make the trade-off.
Tip 8: Floating bar
A floating bar has a similar function to a scroll box but is in a different place. You can have it appear at the top or bottom of your page. Make it clear why it is interesting for the person to sign up. For example, Motionmill says: ‘If you sign up, you will receive a newsletter every two weeks with tips to grow your business.’ A good reason, right?
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Tip 9: Exit pop-up
When the visitor wants to leave your page, you can choose to have a pop-up appear. You can use this to remind the person to sign up for the newsletter, or for something else if they haven’t done so yet.
Tip 10: Gated content
Another way to grow your contact list is to make non-subscribers ‘jealous’. With email-only offers you can promote so-called gated content, a form of content that can only be seen if you are a subscriber. Share interesting benefits, or extras such as case studies.
Tip 11: Giveaways and gifts
Organize a giveaway with interesting prizes that fit your target group. With this method you entice the person to register because he or she has a chance to win a prize. Examples of gifts that you can give away are discount coupons, a free tool, a physical object with a high (emotional) value, etc.
Photo source: Kim Stiver on Pexels
Tip 12: Landing page
Create a page for just the newsletter or a campaign, without any other distractions. That page is focused solely on the visitor’s registration. With a call-to-action on your social media , for example in the Instagram bio, you can direct people to that page.
Tip 13: Online survey
With an online survey you can ask for feedback and collect email contacts. For example, ask your customers to fill out a small survey about your services. You can use SurveyMonkey , among other things .
Tip 14: Quiz
A quiz is a fun and creative way to motivate a customer to share their email address. If your target group consists of entrepreneurs, you can create a quiz about ‘what is your writing style?’. After participating in the quiz and entering an email address, the person can download their results or receive them by email.
Photo source: NeONBRAND on Unsplash
Tip 15: Facebook Sign-up Button
On Facebook you can add a button at the top of your page or business profile (just like ‘follow’ or ‘contact’). Here you can add a sign-up button so that the customer can register easily and quickly.
Tip 16: A short registration form
This is very important. If your registration form is too long or complex, many people will drop out. Don’t ask for too many details.
Register with social media
You’ve probably come across this way of signing up yourself. Instead of signing up with how to write guides to bring traffic and clients your email address, you can sign up with your Facebook profile, for example. With this way of signing up, the customer loses less time by having to fill in his or her details manually and you still get access to the email address.
Tip 18: LinkedIn Contacts
On LinkedIn you can export all the email addresses of your contacts. Of course you can’t just aob directory send them newsletters (the AVG/GDPR doesn’t allow that), but you can ask them if they are interested in being kept up to date by subscribing.
Photo source: Greg Bulla on Unsplash
Tip 19: Partner
You can make a deal with partners to be listed on their website or newsletter. Or you can create content together, such as webinars. This way you increase your reach through other channels and you are introduced to new potential contacts.
Tip 20: Ask several times
Ask the visitor several times, in a varied way, on your different channels and pages to share his or her email address with your company. Sometimes, as a visitor on a website, you will see a pop-up at the beginning to sign up for a discount or a newsletter, but at that moment you are not ready for it yet because you do not know the company and product yet. At the end of your website visit, you are interested but have already forgotten that you can sign up. That is why it is good to use different types of notifications to remind the person of this. Do not forget that you have to be prepared to give something to the visitor. The person will only show interest in sharing his or her data if there is something in it for him or her.
