One of the driving factors of TikTok ongoing success is its universal appeal. While Gen Z makes up the lion’s share (around 40%) of users, people from various age brackets engage with, and create content for, the platform regularly. In fact, studies show that around one in five TikTok users are between 40 and 49 years of age. Another clear driver of TikTok impressive growth is its ability to evolve with the ever-shifting digital landscape. To showcase its commitment to providing a seamless user search experience, the brand launched an interesting marketing campaign in the UK to make the most of its new search-centric tendencies. Featuring powerful influencers, including Hardest Geezer (who’s running the entire length of Africa) and Made With Mud (a creative pottery enthusiast) the video-based campaign clearly showcases TikTok information-serving and community-harnessing value beyond novelty dance challenges.
What are TikTok’s key search features?
Let’s take a look at the platform’s most recent search features. Discover page The Discover page on TikTok showcases personalized recommendations based on users’ interests, interactions, and browsing history. It includes a mix of trending videos, personalized recommendations, and curated content categories to facilitate content discovery. Hashtag search Users can search for specific hashtags to discover content related to their personal interests or curiosities. TikTok search algorithm ranks content based on relevance and popularity, making it easier for all users to find trending or niche content: and are interesting examples of popular niche hashtags. Keyword search In addition to hashtags, users can search for content using Asia Pacific Lead Telemarketing keywords related to their interests. TikTok search algorithm analyzes video captions, user profiles, and other key pieces of information to provide the most relevant search results.
What is TikTok’s future as a search engine?
TikTok flurry of new or improved search-based content discovery features certainly makes it an intuitive tool for seeking answers to questions and connecting with valuable information. Did you know that video-based search results tend to enjoy a clickthrough rate that’s 41% higher than their text-based USA CFO counterparts? So, it’s fair to say that visual search (a function that allows users to discover content, information or products based on visual assets like images or videos) is a firm part of any solid SEO strategy. Also, it’s easy to see why many digital natives regard TikTok as an essential search engine.
