But with so many brands competing for users’ attention on Instagram, do you know how you can make your video marketing work? Don’t miss these tips!
Do you want to know how to include IGTV and Instagram
Live in your digital marketing strategy ? Click here and download the free ebook we have prepared for you with all the information.
7 tricks to upload the best videos to Instagram
7 tips for uploading the best videos to Instagram
1) Define your Instagram video strategy
I will never tire of saying it: to achieve results with your marketing , the first essential step is to know where you want to go . And that is why, when we start to design our strategy, we have to sit down first to define the objectives.
Once we have this clear
We will assign a series of key metrics or KPIs to measure the results of our videos on Instagram.
We also have to consider what types of videos best fit to achieve the objectives we have set ourselves, since a humorous “how to” is not the same as a practical video guide. In the following tips you will find some ideas to inspire you.
Finally, we need to define a production and publication schedule How to Build Phone Number List the videos and a measurement strategy to monitor the results.
Ebook: IGTV and Instagram Live for Businesses
2) Harness the power of Instagram Stories
The Stories format has been the biggest revolution on Instagram since its birth, and Spanish users love it.
With Instagram Stories, you can upload multiple photos or videos and edit them with text, doodles, or drawings. They’ll then appear as a stream or story at the top of the app for 24 hours. After that, they disappear.
For marketers, Stories have two features
They allow you to combine video with other elements (such as still images), giving you How to Build Telemarketing service creative possibilities to convey your message in an original way.
They are ephemeral
Stories disappear without a trace the day after you post them. This means you can use them to share content more spontaneously, worrying less about aesthetics or planning and more about connecting with users here and now.
You may be interested in reading this article on 8 good practices to succeed on Instagram Stories , to learn more about the content of this location and how to improve it.
