Website promotion in Yandex is not so different from promotion in Google. Most likely, if the site is in the TOP in one search engine, then it will have good positions in the other. But Yandex still has its own
peculiarities, and it is better to know
about them in advance. Especially if email data you plan to optimize the resource yourself. Important ranking factors in Yandex Yandex itself has never made specific information about what factors it pays attention to when ranking websites publicly available. Therefore, no one knows the exact list. But SEO specialists
have already managed to find
out something. Moreover, not long ago there were several leaks of information from Yandex, including a document with ranking factors. So we can be at least 90% sure of the reliability of the information. The factors that we will list below are, of course, not the only ones. But according to our observations, these are the ones that most influence the positions of resources in
Yandex. Textual relevance In Just as if you were in a single shar simple terms, this is how well the content on your site matches the user’s query. For example, a person enters the query “best Korean cars” into the search bar. In one text, the words “wheel”, “engine”, “motor”, “device” appear several times. And in another, the phrases “fuel tank capacity”, “Korean cars”, “trunk capacity”, “specifications”, “price” pop up more often than others.
Obviously, the second text will c phone number match the query more, although they are both about cars. What should you do to increase the relevance of your texts? Use not only keywords, but also LSI words. These are words that, when taken out of context, may not say anything about the topic, but when inside, they expand and complement the topic. For example, the same word “price” from our example can fit any topic. But if it appears in a text about Korean brand cars, the algorithm understands that a person will also find information on prices on the page. Competitor analysis will help you understand which LSI words to use.
