Setting SEO objectives is a vital part of any SEO strategy. It is important to set SEO objectives – and align them with your overall business objectives as. They encourage buy-in from key stakeholders They help you to formulate your SEO strategy They ensure goals are met. Improve our year-on-year organic traffic by 20% in quarter three and 25% in quarter . This objective focuses on increasing organic website traffic. Grow our SEO market share from 3% to 5% in the next financial year – This objective focuses on growing market share. With SEO, you may need to change tactics midway through, play a long game, and wait to see the end results. But with a solid SEO foundation in place – and a little patience – the benefits of your SEO strategy should become apparent, leading to a better user experience for customers and more conversions for your business.
What metrics should you measure for SEO?
While it can feel like a time-consuming task to set objectives . Measuring them can help you make progress with your SEO in the long term. So what metrics should you measure to track performance? Keywords Organic traffic SERP results Time spent on page Engagement rate Click-through rate Brand awareness Leads and revenue Domain authority. How to set objectives for different types of businesses . The focus of your objectives will vary depending on whether your business is Mortgage Leads Telemarketing transactional or informational. If your business is transactional and you have an e-commerce element, you’ll want to set your objectives around tracking sales and lead conversions. However, if you’re a non-ecommerce commercial site, you’ll want to focus on lead generation. If your business is informational,
Examples of SEO objectives
When setting objectives and KPIs it’s important to be realistic. If you’re starting from nothing – i.e. you’re only starting to use SEO properly . Then be modest in your figures but also have ambition. If you have already been using SEO and seeing results, be more aggressive with your targets but base them on existing data. Setting unrealistic percentages will only bring disappointment. Here are three examples of SEO objectives that can be used as a guide to setting relevant objectives for your own business or website: Move 50% of our top 20 keywords onto the first page of Google within USA CFO nine months This objective focuses on keyword ranking. you are more likely to set objectives focusing on brand awareness or website traffic. Remember, even when you have fully implemented your SEO strategy, SEO is never finished.
