Whereas slow speeds have limited internet access in the past . of all  to be “broadband .” with G . G and LTE networks becoming the norm. Advertisers are starting to sit up and take notice. Mobile ad spend is expected to increase from $. million in to around $ million in .

 

 and is showing no sign of stopping.

By . the amount spent on mobile ads could be more than $ billion. Mobile ad spend is expected to rise to over $ billion in . Click To Tweet People love their phones — a lot An IDC Research report (PDF) states that of people check their phones within minutes of waking up.

 

 And we take our phones everywhere. According to research done by Mark . of Americans have used their phones in the bathroom. The other are obviously just not willing to admit it. of Americans use their smartphones while in the bathroom. Click To Tweet I would be remiss were I not to mention that the bathroom is where the conversion magic happens.

 

 According to the same Mark study

. iPhone users are more likely to make a purchase while sitting on the porcelain throne. iPhone users are more likely to make a purchase while sitting on the porcelain throne. Click To Tweet I’m not sure who the genius marketer will be who will manage to take advantage of this statistic .

 

 but figuring out how to make the most

of that information would be the marketing c List of norway Cell Phone Numbers oup of the century. Not figuring it out would be like flushing money down the toilet. Mobile is a research tool That of local searches convert to a sale should be enough to make marketers sit up and pay attention. of local searches from mobile convert to a sale.

 Click To Tweet That being the case

. you definitely want to make sure you’re appe With so many people turning to their phones aring front and center in search results – especially since people use search engines as the starting point for their mobile research of the time . according to Google’s Mobile Path to Purchase ebook: google-mobile-stats If a visitor gets to a landing page or website that isn’t optimized for mobile .

 

 of the time they’ll just look for another result. If your site isn’t optimized for mobile . it will be abandoned by of mobile visitors. Click To Tweet Those of you who take the time to become responsive to the needs of mobile users are going to end up with a nice . big piece of the search and conversion pie; this study by iAcquire states that of mobile searches lead to action on websites within one hour.

 

 of searches on a smartphone will

lead to action on a website within one hour. Click To Tweet Mobile is for email lovers Depending on the source . anywhere from – of emails are now opened on a mobile device. That’s more than what’s opened on desktops. Just how often are people checking their smartphones for email According to one source .

 

 up to of people are checking it daily. of consumers check their email at least once a day on their smartphone. Click To Tweet What’s more . nearly a quarter of marketing campaign emails that