In late June 1969, a violent police raid took place at the Stonewall Inn bar in Village, New York. The bar was heavily frequented by the LGBTQIA+ public, and prejudiced and gruesome approaches were common at the time, especially in such places. However, on this occasion, the bar’s patrons resisted The beginning of and clashed with the police. The riot took to the streets the following morning, with demonstrations by several LGBTQIA+ people. And what was perhaps just a matter of fanfare ended up taking on a large proportion, generating a series of debates about the rights of this community. Fuente: Hipness From then on, new mobilizations took place in various places, and the community began to organize itself more and more in search of demands that were in its interest.
What has changed since Stonewall until today?
The Stonewall Rebellion is still considered the starting point of LGBTQIA+ liberation movements and activism, and the anniversary of the revolution, June 28, has been set as the date for the celebration The beginning of of International LGBTQIA+ Pride Day. Since then, some progress has been made. From the removal of Lead Generation Services for Telemarketing homosexuality and transsexuality from the WHO International Register of Diseases (in 1993 and 2018, respectively) to the recognition of same-sex unions, progress has been made and various demands of the movements have been reviewed and adapted. But the slow pace of these advances and conservatism in different layers of society mean that the movement’s approach remains the same. To this day, prejudice deprives LGBTQIA+ people of acceptance, presence, freedom and even basic rights. In the face of all this, the LGBTQIA+ community seeks much more than simply celebrating individuality.
What should Marketing promote for the LGBTQIA+ audience?
Studies point to the LGBTQIA+ public as one of the most profitable for business. According to a survey by Out Leadership , an international. The beginning of association focused on developing initiatives for this market. The financial availability of LGBTQIA+ people in Mexico is close to US$ 65 million dollars per year. Which corresponds USA CFO to about 6% of the country’s GDP. With so much purchasing power in hand (and fewer problems. In disbursing it), “pink” money has become a point of attention. Has gained more weight in companies’ planning. But winning over and selling more to this public remains a major challenge. And marketing actions that involve this public cannot ignore this.
