The coronavirus pandemic has given even more

Then gradually the comfort of home viewing chang priorities. Reasons to stay home, leading to record spikes in video streaming subscriptions around the world. But in order to keep the user “on the couch”, services ne to continue to give out exclusives and invest in ensuring that premieres appear first on their platforms. Such a policy is bearing fruit – according to the Kantar agency , at the beginning of 2022, 85% of American households had at least one subscription, including a streaming service. And according to Deloitte Digital Mia Trends at once. Historical cheapness Subscription services in Russia.

The average user pays for four subscriptions

How was the audience of streaming services form in the West? In the pre-streaming era, audiences paid $10 to buy one album or movie on iTunes; now streaming Uganda Phone Number List services offer for the same $10 a whole month to listen to any music or watch a movie from a huge catalog. The benefit is obvious. In Russia, it was about persuading users addict to torrents and pirat videos on social networks to start paying for content.  entry point”, so the prices for almost all Russian services are noticeably lower than in Europe and the USA – even if you look not in absolute numbers.

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It was important to offer a comfortable

As a percentage of the average salary. For example USA CFO the cost of Yandex.Plus Multi subscriptions (for four people) and the family MTS Premium (3 participants) – ?299 – is 0.48% of the average salary in Russia, which, according to Rosstat, was in May 2022. at the level of ?62.4 thousand. At the same time, even the cheapest packages of Amazon Prime and Apple One cost 0.55% of the average salary ($2,730) in the US. And, say, in the UK – respectively 0.51% and 0.84% ??of the average monthly income of. developing on the whole in the same vein as Western ones, proce from other prerequisites.

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