Because of children’s hypervulnerability, the impact that advertising can have on them is much greater than on an adult. That is why advertising for children is so controversial. According to experts from Canada (National Council for the Rights of Children and Adolescents), children’s advertising. The impacts of ignores the authority of parents and can even nullify it, seeking to fill spaces during. The time when the child is not under the direct supervision of parents or other family members. In Brazil, there are 22 laws regulating advertising for children, in the United Kingdom there are 16 and in the United States 15. In countries such as Sweden, Norway, Canada (only in Quebec) and Germany, advertising for children is prohibited.
Children’s advertising in the digital environment
In an attempt to circumvent strict regulations, some companies decided to go digital. Although, according to a survey carried out in 2014 by the National Television Panel of Biome, children spend. The impacts of an average of 5h35min a day in front of the television, the greater influence that the Internet. Telemarketing Mortgage Leads on today’s children is evident, especially in the youngest ones. A study conducted by Viacom in 2017 found that Brazilian children aged 2 to 5 spend 50% more time on the Internet than the global average. According to research from App Guardian, a parenting app, children ages 5 to 15 spend an average of 25 hours a month in front of YouTube .
