With Search Engine Optimization (SEO), it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your ecommerce website? You should know that while the adoption of artificial intelligence tools for SEO can help automate and speed up tasks such as keyword research, content generation or website schema, it’s also changing how people see search results. Google Search Generative Experience is a great example as it uses AI to give people more comprehensive search results.
This means SGE searches can include
AI-generated answer, image carousel, follow up questions, and even follow up suggestions. That’s important to keep in mind when you’re looking to improve SEO. In this blog we’ll look at 12 effective SEO tactics to help improve online visibility and search engine rankings. Perform Keyword Research That Considers Buyer Intent Don’t Forget Long-Tail Keywords Optimize Product Pages to Improve Medicare Supplement Telemarketing Leads Ranking Make Sure Your Site Is User Friendly Use a Simple URL Structure Use Schema Markups to Help Google and Users Understand Content Avoid Duplicate Pages and Duplicate Content Don’t Let Page Speed Kill Your Ranking Improve Your E-Commerce Content Link Building for ECommerce Add a Sitemap Make Social Sharing Easy This article was written in collaboration with DMI partner NeilPatel.com.
Perform Keyword Research That Considers Buyer Intent
When performing keyword research, don’t focus exclusively on the most popular keywords in your industry. It’s essential to factor buyer intent into the mix. Buyer intent relates to the intention behind a search query. To identify it, look at the specific phrases and terms that people type into search engines when Tips To Improve they’re searching online. You could also use a tool like Ubersuggest. This tool is useful for content writers, bloggers and copywriters who want to generate new content ideas or investigate user search queries. You could also consider using Answer the Public. With this tool, you simply enter your keyword on the home page to discover exactly what people are asking about.
There are two main types of keyword intent:
Informational keyword intent: These searches contain questions like “how do I?” or factual queries. In these cases, the searcher is looking for more details about a subject. Commercial keyword intent: These searches Tips To Improve take place when a searcher knows what they want, but don’t know where to find it. They may type in USA CFO search phrases like “buy smartphone” or “find London hotel deals”. Users of commercial keywords usually have more intent to purchase. There are various ways to determine keyword intent. You could use a keyword tool like Google’s keyword planner.
