User-generated content is , basically, material created by a brand’s audience. For example, uploading a Story on Instagram tagging your brand and talking about their experience is UGC. Which can be used by the organization as a promotional piece. UGC is generally produced after a hashtag campaign on a social network. Aiming to attract the attention of users and generate conversation around the brand. The tutorial is a type of social media content that largely dominates platforms such as YouTube or TikTok. From trends such as DIY or Do It Yourself, where content is shown to motivate. People to do things – usually around the home – by themselves instead of hiring someone else. To explanatory videos on very complex topics such as programming or robotics.
Main tools to measure the impact of your strategies
As expected, any expert or Digital Marketing professional who wants to launch. Promotional actions on social networks needs tools to measure their effectiveness. Here are the most popular ones: Hootsuite : a free tool that offers management for social networks such as Twitter, Facebook or LinkedIn Free Telemarketing Leads through reports, creation of workflows, among others. Instagram Ads : The Instagram app itself allows creators to manage their views, reach, clicks to the company’s site, among other metrics that are crucial to understanding the success of promoted content. Are you ready to take your materials to the next level? Then you must download this eBook on the Social Media Formats Guide and understand how to create impactful and engaging content for your audience! Share
YouTube Studio
Another native platform of the social network that offers a detailed perspective of the indicators of an account on this site, where you can see data on views, monetization options and metrics related to interaction within the interface. HubSpot : an ideal tool for measuring interactions and analyzing results on social USA CFO networks such as Instagram, Facebook, Twitter and LinkedIn, such as mentions, creation of landing pages, customer journey, among others. Google Analytics : This Google platform provides content creators with a valuable source of information to understand the success of their organic campaigns within the search engine and determine the efficiency of SEO campaigns for blogs, YouTube channels, social media posts, and much more. Now you know the main content for social media and how to measure its effectiveness!
