green instills a feeling of freshness and renewal .
whereas blue is the quintessential color of trust. This variant lead to a increase in signups and a increase in paying customers. Certainly a solid win . but could it be improved Variant Case Study Variant The second variant sacrifices the intimacy of the initial imagery for an increase in .
But there’s something even more interesting at play here. These headshots have been arranged in such a way as to subtly guide a visitor’s eyes to the form at the center of the page. hat speak directly to them. No matter what kind of product you sell . the story that will resonate with your customers is not about your product; it’s about the person your customer wants to be .
and how your product can help them realize
that dream. Learn more about emotional targeting by checking out the complete Unwebinar recording here. -blog-cta-bottom default author image About Brad Tiller Brad’s a former writer at . with a marketing background encompassing everything from community management to lead generation. He’s obsessed with the little touches that take marketing campaigns from so-so to stellar.
Find him on Twitter: @bradtiller » More blog posts
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Logo By clicking “Accept All Cookies” . you agree to the storing of cookies on your device to enhance site navigation . analyze site usage . and assist in our marketing efforts. Product Solutions Pricing Resources Contact Search for: Log In / Copywriting A Legendary Copywriting Formula U [PODCAST] By Stephanie Saretsky on June th .
in Copywriting blog-cover This simple formula will help you delight readers and attract qualified customers… every time. Image by J. Pellgen via Flickr. In this episode of the Call to Action podcast . we explore how to write amazing landing page copy. First . we tell a story of what happened when we made our “About Us” page copy a little bit too much… about us.
