Google does not currently label AI-generated content. However, it does recommend that content publishers label AI-generated images using IPTC image data metadata, and adds that image AI companies will soon add the metadata automatically. For text-based content, Google is leaving it up to publishers to decide whether they label AI content. But, at a recent conference, the search engine giant did say that its algorithms and signals are based on human content, so it will rank natural (or human-created) content at the top. Note: This could change as Google looks to create an AI policy, so it’s important to keep an eye on developments.
How can you improve E-E-A-T?
If you understand your audience, you should know what they are looking for online. Once you’ve covered the core topics that relate to your product or service, what else can you write about? That’s where you need to be clever about your content marketing strategy and look for gaps that your competitors are not filling. Is there an in-house expert who has an interesting perspective on a popular topic? Or, have you come across customer feedback looking for information on a topic? For example, let’s say you work for a makeup company. You’ve probably already created content Final Expense Telemarketing Leads around the benefits of the products or advice on how to look after skin. But what about content that maps out a beauty routine based on skin type? This could be an infographic or mini eBook that you can use for data capture.
Add and refresh content
Google loves new content as it shows that your site is maintained regularly. The regularity of your content will depend on the type that you create. If your company is known for big research publications, then your content schedule should reflect that. However, if you produce informative blogs or weekly webinars, then you should post more frequently to reflect that and keep your audience up to date. Don’t just leave your existing content untouched. Content can go out USA CFO of date quickly, particularly if it’s based on trends or uses statistics. You should conduct a content audit to see how existing content is performing. Following an audit, you should look to optimize top-performing content or content your audience finds valuable to give it a refresh. Google will see that you have updated the content and reward you for your efforts.
