Where your content or brand ranks on search engine results pages is crucial to drive traffic and generate leads. If you get a spot on the first page of SERPs . Then that’s an achievement, but it’s the spot that companies want. So it’s important to use every tactic you can to try and get there. That’s where Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) comes in. While it’s not a ranking factor in Google’s algorithm, it is used to assess the quality of your content and plays an important role in where it ranks. In this blog, we’ll explore E-E-A-T (and YMYL), the role of artificial intelligence in search, and look at how you can improve both to boost search engine optimization (SEO) and rank higher on Google. What is E-E-A-T? Why is E-E-A-T important? How does Google evaluate E-E-A-T?
What is E-E-A-T?
Originally, Google’s quality rating was E-A-T (Expertise, Authoritativeness, and Trustworthiness). The extra E for ‘Experience’ was add in 2022 to include experience in ranking content. E-E-A-T is part of Google’s Search Quality Rater Guidelines. These are used by people called quality raters to evaluate content based on three factors: page quality, understanding user needs, and B2B Lead Generation Telemarketing meeting user needs. The feedback from raters helps the search engine measure the success of algorithm updates. Let’s look at each E-E-A-T element in more detail: What is Google E-E-A-T? E- Experience Does the content creator have first-hand or life experience on the topic they are writing about? For example, people are more likely to trust a review from someone who has used a product than someone who has not. Here’s an example from Medium on the apps this author has used to make his day-to-day life easier.
A – Authoritativeness
Is the website or page known as a go-to source for the topic? For example, if someone wants to find out about the latest fashion trends, a site like Vogue, as opposed to a blog from a fashion enthusiast, would be deem an authority. Does the creator of the content have the knowledge or skill to talk about the topic? For example, when it comes to fixing a leak, people are more likely to trust content USA CFO from a plumber than an enthusiast with little experience. Here’s an example from a recent DMI podcast with marketing great Rand Fishing that shows his level of expertise to talk about understanding an audience.
