Minimalism comes down not only to the external denial of rundancy – it also carries a semantic load. In the 2010s, we saw how this movement fits well with the principles of zero waste, the sharing economy and sustainable development decade. Is especially prominent among zoomers because of empathy and the new normal – according to a study by Daz, 60% of this generation respondents say that they are most concern about the environment, racial inequality, women’s rights and the LGBT community. And reusing practices in this context are directly relat to shortages and savings,” Rubtsova believes. The crisis changes the rules.
The demand for conscious consumption
The Blueprint notes that reflection is becoming the main tool for understanding the world around us. Criticism of materialism Along with the strengthening of Uganda Phone Number List the position of minimalism in everyday life, guides , lists and tips for getting rid of unnecessary things began to appear, as well as harsh criticism of materialism materialism. For example, in 2013, The Guardian publish a column titl “Materialism: The System That’s Eating Us From the Inside”. The text criticizes excess luxury, ostentatious wealth, and the acquisition of things that are not really ne. Also in the column are the results of a study according to which cravings for things ruce human well-being.
An excess of things has become associat
If in the 20th century luxury was in the number of things USA CFO then by the 21st century it began to be measur by sensations . Consumer attitudes have shift from “own” to “feel”, impressions and unique experiences have become more valuable than items. Therefore, wealthy young people began to choose not expensive cars, but travel. At the same time, by 2020, not with the real possession of big money, but with bad taste and provinciality. On the Internet, both American rappers and domestic Timati are ridicul for their desire to demonstrate wealth, as well as clutter apartments generational habits.
