Expanding the base of the main subscription component, and for multi-service subscriptions, constantly expand the list of what is in them includ. Therefore, all successful subscriptions have evolv greatly since their inception and are constantly looking for something else to “hook” the user. An important stage in the development of content subscription services around the world was the transition to independent production of films and series, advantage in the fight for a client. This trend was start by Netflix, of Cards in 2013, and then Amazon and Apple join this race.
Which have become a key competitive
In turn film studios recognizing that they have libraries Chile Phone Number List of unique content, began to launch their own streaming services, such as Disney+. At the end of 2021, Netflix spent about $17 billion on content production and is going to spend the same amount in the following years; Amazon confidently takes second place with a budget of $13 billion. and online cinemas, the content consumption model has chang. If earlier people were in a hurry to watch premieres on the big screen, then gradually the comfort of home viewing chang priorities. The coronavirus pandemic has given even more reasons to stay home, leading to record spikes in video streaming subscriptions around the world.
With the development of subscriptions
In order to keep the user “on the couch”, services ne to USA CFO continue to give out exclusives and invest in ensuring that premieres appear first on their platforms. Such a policy is paying off – according to the Kantar agency , at the beginning of 2022, 85% of American households had at least one subscription, including a streaming service. And according to Deloitte Digital Mia Trends, the average user pays for four subscriptions at once. Historical cheapness Subscription services in Russia, developing on the whole in the same vein as Western ones, proce from other prerequisites. How was the audience of streaming services form in the West? In the pre-streaming.