Protestantism and Scandinavian culture. Nevertheless, the movement migrat into everyday life from architecture, fashion and the fine arts, which took a course towards the simplification of forms and the ruction in the number of details and bright colors in the post-war period. One of the most famous mottos of minimalism was formulat by the architect Ludwig Mies van der Rohe – “Less is more” (Less is more). Everyday minimalism has different definitions, but the main characteristics can be identifi: the rejection of excessive details in life without losing comfort, as well as a focus not on quantity, but on the quality of goods or services.
One of the icons of the end of the last decade
In the 2010s as the millennial generation found a Taiyuan Mobile Phone Number List voice, got jobs, and began to critique consumer culture, the demand for minimalism seep into everyday fashion (Uniqlo), mainstream interior design (IKEA), the visual style of operating systems (iOS) and mobile apps (Clubhouse). ), web design and journalistic texts (“Write short”). was consultant and home tidying expert Marie Kondo, of everything that does not please.” She has written several books on consumer minimalism and cleaning, including Magical Cleaning. The Japanese art of putting things in order at home and in life. In 2015, after the release of the book in the Unit States, the volume of things hand over to thrift stores increas by.
The Salvation Army and Goodwill stores
In 2019 Kondo starr in a show on Netflix, which also USA CFO gain a lot of popularity in the US. After the premiere, the tendency to organize the house increas in the country, and consumers began to donate unnecessary things to – their donations increas by 30-40% compar to the previous year. Minimalism comes down not only to the external denial of rundancy – it also carries a semantic load. In the 2010s, we saw how this movement fits well with the principles of zero waste, the sharing economy and sustainable development , which were actively discuss in the previous decade.