Have you ever subscribed to a newsletter and received an email straight away? These are called “welcome emails” and they are so effective. That they can lead to an increase of up to 4 times. The opening rate and 5 times the number of clicks. Don’t be left behind, read this content and find out more about this topic! Welcome emails are a tool that boosts a Digital Marketing strategy. In fact, this resource why they matter optimizes opening and click rates. Generating up to 4 times more openings and 5 times more clicks than regular Email Marketing campaigns. Ultimately, this may be the first communication a company has with a potential customer. It is often part of onboarding emails that help users become familiar with the brand. In this content we will explain in detail what they are,
What are welcome emails?
Welcome emails allow brands to lay the groundwork for the type of engagement they will have with their subscribers. Since these why they matter emails are sent after a purchase or subscription to a company’s newsletter , many of these Insurance Telemarketing Leads messages are read, meaning the first impression they give the reader is the one they will maintain over time. According to an infographic from Invest, 74% of people expect to receive welcome emails after subscribing to a brand’s email list. Therefore, to ensure that these reach customers’ inboxes as soon as possible, it makes sense to work with a reliable automated email marketing service.
Why are welcome emails important for engagement?
We already know what they are, but what is their importance? To start, it is important for you to know that subscribers who receive welcome emails show 33% more engagement with the brand; this happens because: The numbers say: It really why they matter works! If you launch an automated email marketing campaign, welcome emails USA CFO are a priority. Why? Two words: They do work. And they’ve been proven to be much more engaging than other marketing emails: have 86% higher open rates ; 74 % of new subscribers expect to receive a welcome email; Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t. So, if you want to increase your email marketing metrics and, therefore, sales, this is a must.
