It doesn’t matter what size the company you work for is, it’s always beneficial to work with experts to generate original content that feeds into E-E-A-T. This could be in-house staff with in-depth knowledge of a particular area or an external expert who can provide a new perspective or angle on a topic relevant to your business. At DMI, we regularly partner with many experts, including some from Neil Patel Digital on podcasts, blogs, and webinars. This provides our members and students with up-to-date and practical knowledge and also helps boost brand awareness and generate leads. However, it’s important to choose an ‘expert’ that Google will recognize. This can be done by looking at the expert’s E-E-A-T signals, such as a social media profile, personal blog or site, author credentials (e.g. New York Times bestsellers), or online publications.
Use links to build connections
While it’s important to have top-performing content pieces, it’s also important to link them to other relevant content. This can be done strategically by using a hub-and-spoke (or content pillars) model. This model means that you have ‘hub’ topics (such as social media or SEO) that you link to a series of related posts, or ‘spokes’ (that could be more in-depth pieces about Free Telemarketing Leads Download social media or SEO). For example, let’s say you focus on social media as a topic. You could then add another layer that focuses on specialist topics such as social media algorithms or content creators. These other articles are the spokes that branch out from your hub article. By using this model, you are developing authority on the topic.
Manage & monitor brand reputation
Trustworthiness is at the core of E-E-A-T, so it’s important to have a positive reputation online. You can monitor your brand reputation through Google or review sites like Trust pilot and Yelp. Forums such as Reddit and Quora can also be scan for USA CFO brand mentions, while social media platforms are commonly used for customers to air their views – positive and negative. The key to building a positive reputation is to respond to customers across channels. If someone leaves a negative review or comment, respond and ask them what you can do to solve the issue, or apologize if it’s a complaint about a product or service. There is also a review section you can manage and monitor.
