Customer experience is a top priority for businesses, especially now that most of our transactions are virtual. For 2021, 86% of shoppers are willing to pay more for a superior customer experience, making it a key differentiator, over price and product value.[ * ] If you already provide customer service, convenient payment options, great products, […]
It should also be emphasizd that in the event of a request to the administrator for a copy of the processd personal data, the administrator each time decides how to exercise this right. The administrator can choose whether to provide a copy of the documents or a copy of the data containd in these documents[ […]
The administrator can choose whether to provide a copy of the documents or a copy of the data containd in these documents. In the event that the controller decides to provide the data subject with a fragment of the conversation recording, he should remember to modify it in such a way that only the data […]
A situation referrd to as providing personal data of consultants will occur here, The last issue remains to be clarifid, namely the provision of personal data from the employer to the body leasing recipient. The most common basis will be consent to the processing of data and their disclosure a GDPR expressd by the consultant. […]
Personal Data Protection, as well as the requirement to keep documentation of breaches. We wrote about when we are dealing with a breach, how to report a breach and how to notify individuals. Practice shows that the number of notifications is constantly growing. Thus, the awareness of the organization in connection with the occurrence of […]
Before we prepare and implement professional PR programs, we must start with an in-depth analysis of our resources. In the first step, we nee to collect opinions about our company. These are those that prevail on the market in the closer and further surroundings, with customers, competitors or potential business partners. Next, we nee to […]
Examples of public relations activities PR activities in the service of brand image are press releases or interviews with the meia. The eucational function may be aime, for example, at explaining the operating principles or goals of the company. This can be understood by the example of a small manufacture that creates a video in […]
Therefore, it is worth conducting a marketing audit and market analysis first. A particularly good idea is to look for niches. Among thousands of similar companies, there may not be a single one that offers free delivery, personalization or fast delivery. The advantages of the differentiation strategy outweigh the disadvantages. First of all, it depends […]
An example may be services in the area of new technologies, as well as those in which the market saturation with various solutions is high. Thanks to leaflets or on-line guides, the customer can decide, for example, to buy a specific type of furnace or replace windows with more energy-efficient ones. There is also no […]
Customer experience is a top priority for businesses, especially now that most of our transactions are virtual. For 2021, 86% of shoppers are willing to pay more for a superior customer experience, making it a key differentiator, over price and product value.[ * ] If you already provide customer service, convenient payment options, great products, […]
From a marketing perspective, niche products are easier to sell especially if you like the product. However, there will be a tendency that your niche will fall into commodities and become everyday goods.Deciding what products to sell can be tricky and daunting. You’re going to be investing a lot of money so you want to […]
When you talk about lifetime value, you’re looking at the entire customer journey with your business. This includes how, why, who, and when. As mentioned before, you look at the average order value (per customer), the frequency of purchases, and the age of the customer. To calculate CLV, you first need to calculate customer value […]
