Most resources on this topic will tell you to look at vanity metrics like bounce rate, time on site, and pages per session. With the right context, metrics like these can provide some insight, but they fail to capture the true measure of your website’s success – its impact on revenue and business growth.

The B2B website metrics that deserve your attention

To understand your website’s contribution to Finland Phone Numbers to your organization’s bottom line, you must start by measuring its direct influence on revenue. From there, work backward to identify the leading indicators that influence future revenue.

A revenue-centric approach lets you prioritize metrics that directly correlate with business growth. This means you can allocate resources The essential B2B effectively, make informed decisions, and implement strategies that drive business growth.

Commercial metrics

The lifeblood of any B2B company is its ability to generate revenue and build a robust sales pipeline. Looking at commercial metrics first allows you to see if your website is helping to meet the business’s overall revenue and sales goals.

a) Revenue generated from your website
The essential B2B Tracking the number of people you convert via your website that become customers, and generate revenue for your business is the best USA CFO possible sign of success.

It means your website attracts, engages, and converts visitors into leads that later become customers. If this metric is good, it shows that your website is helping you achieve your business objectives.

Segmenting website traffic by source provides a more realistic picture of where your visitors are coming from, preventing the data from being skewed heavily by a single channel. For example, if you spend an extra £10,000 on paid search one month, it’s important to understand that the increase in traffic originated from that specific source.