One of the primary objectives of content production is to generate visits. And this. naturally. happens through organic search. Simply put. you understand your audience. define the search intent. create text and place it on your website. And what to expect from that? Your text will rank on Google. On the first page. And it will generate thousands of visits. It will be? Is it really possible that by working on just one of the SEO pillars. and ignoring the others. your content will give you that much return? When are your competitors possibly looking at all three aspects? So. I believe the conclusion is quite obvious: content marketing IS NOT SEO. But it is crucial for SEO. So. if your company is going to think about investing in content marketing. think about SEO first. Otherwise. it won’t work.
It's that old maxim where the businessman
The whole thing is perfect. Be empathetic. talk about people’s problems. help solve them new data This all makes a lot of sense. But that alone is no use. And. believe me. we’ve seen many companies here with years of investment in content and no results. Just creating texts. images and videos and leaving them to marinate on your website will not bring miracles of traffic and conversions. Other barriers ne. to be overcome. So. so as not to just talk. let’s explore the 10 most common reasons that prevent your investment in content marketing from working. 1. Lack of public understanding Lack of public understanding It seems very trite.
Consider the two contents below
Consider the two contents below. plac. side by side: Unoptimiz. content – examples We made the print smaller so the image wouldn’t be too big. In any case. what we did here was take content from the Terra portal and another from the company Magnetis. Both contents answer the question “how to invest in savings”. Note that Terra’s content. even though this portal has a lot of authority and relevance . does not consider some points that the Magnetis text brings up: intertitles (use of h2 in the middle of USA Cfo the text); images and infographics; shorter paragraphs; visual resources (podcast player. tables. etc.). Ne.less to say. the contents of Magnetis appear in front of the Terra portal matter.