Customer experience is crucial for Google. It’s the bread and butter of its business because its goal is to feed into search intent to direct people to valuable and credible content that meets their needs. A big part of that is the customer journey. On the DMI podcast, Luke O’Leary indicates that brands need to align with what users expect from clicking a search result. So if a user clicks on a link to a blog . “Site experience optimization is really the future because that’s what Google is focused on. Evolve your website for experience to take control and lead people to interact with your brand and pages more.” Luke O’Leary on the DMI Podcast For example.
Use SEO to attract, engage, and convert
Creating content that matches search intent is crucial to getting seen online. Our certified Search Marketing course developed with Neil Patel will help you understand the fundamentals of search marketing. It explores SEO, paid search, analytics, demand generation, search strategy, and Health Insurance Telemarketing Leads much more. Get started today! People were interacting with the site and brand far more because they felt a connection and felt there was just a better experience.” “We found that people would spend over twice as much on the page. We went from one page per visit to three.
Is TikTok Becoming a Search Engine?
The popular and controversial network TikTok has evolved from being a highly engaging video-based social media platform—to being the first port of call when especially younger generations want to search online. A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular USA CFO search engine among digital natives, falling just behind YouTube, Bing, and Google. There has been a lot of talk about TikTok being on a path to become the new Google. But do these claims have any substance? And should you consider the platform in your latest SEO strategy?
