Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords and predict the search traffic we may get from ranking for them. But all too often, inexperienced SEOs take the keyword search volume metric at its face value, which leads to poor marketing decisions and waste of valuable business resources. In this post, we’re going to take a closer look at the search volume metric, explain what it is, where it comes from, and how it may sometimes lead you astray. What is keyword search volume?
Keyword search volume
Is an SEO metric that tells you how many times per month. On average, a certain keyword is searched for in a specific location. More often than not, search volume refers. To the executive email list number of searches in Google, but this metric can. Also refer to other search engines too. One important distinction to point out is that search. Volume reflects the number of actual searches of a keyword rather than the number of unique people searching for it.
Thus, if a keyword has a monthly search volume of 100, those searches could have been performed by 100 different people, or it could have been just 10 people making 10 searches each. That small clarification is only the tip of the iceberg of all the things that people often get wrong when analyzing the search volume of a keyword. So let’s discuss five more things you need to know in order to make better use of this metric.
Search volume numbers
Are annual averages Most SEO tools report search volume as an annual average. It’s not a big deal for search queries that have a relatively consistent search demand USA CFO throughout the year. But it can be quite misleading for seasonal search queries or hot trends. Let’s compare the search volume trends of the following two keywords: “content marketing” and “NFT.” It’s an entirely different story for the keyword “NFT,” though. In the course of one year, it went from practically nothing to a whopping 2.3 million searches in March. Then it dropped to 374k in June and went up to 952k in August.