In Kantar’s latest Media Reactions 2022 report, influencer marketing is identified as the channel with the greatest advertising value for consumers. That is, it is the place where users appreciate ads the. Most and are least likely to reject them. Can be done. At we have interviewed Karolina Praskova. Director of Client Service at TERRITORY Influence to shed light on the subject. Therefore, why do you think influencer marketing was rated as the best channel by consumers. Why is it so effective.
What differential value does this type of online advertising provide
Without a doubt, authenticity. If we compare it with other types of advertising, influencer marketing takes all the points in this regard. This industry email list makes people trust a post from a social media profile much more than an advertisement in any other media. 3. What is the main challenge when working with influencers. Brands the biggest challenge is making the perfect match between a brand/product and the right profiles, which is where its magic appears. If the post promoting the product is not in line with the other posts in the feed, the metrics will plummet – and if it goes against the values associated with the profile.
Based on your experience, what types of campaigns are the most effective
Like any marketing strategy, it depends on the objective or target you want to reach. You can work on any of the 3 stages of the purchase USA CFO decision process (awareness, consideration and conversion), as well as loyalty. The most effective thing is to work on strategies and measure the long-term impact. You must think about a base concept to develop with different profiles to reach the target buyer personas. Therefore, an exception could be campaigns for some action, event or special discount where we specifically seek to evaluate the number of clicks, registrations or sales per profile, or the type of content. Therefore, to give some examples, with influencer marketing you can run Reviews and Ratings campaigns in strategic online places, WOM (Word Of Mouth) campaigns to increase awareness, education campaigns, etc… The world of possibilities is enormous.
