The Spanish Association of Advertisers (aea) presents the Advertising Observatory 2022 . This eighth edition incorporates the study “The consumer’s perception of advertising in the media”, by IMOP insight. Which highlights the new social media platforms and streaming video apps. The objective of this study is to present an x-ray of the main economic and structural indicators of the advertising industry in our country. As revealed by the Advertising Observatory 2022. The total number of companies that are responsible for advertising has increased by 3.2%. Most of these companies are small and have a low number of employees. That is, for the most part they are SMEs with less than 20 employees.
Conclusions of the Advertising Observatory 2022
The advertising industry is characterized by being in constant renewal. Caused by the need to renew the need to adapt to technological top industry data development. In addition. Its turnover index has increased by 17.2% and remains ahead of the “Services” sector. In the last six years there has been an increase of 19.6% in business creation. As the report points out, many start-ups respond to new business models. The advertising industry reflects a young sector with great renewal and innovation. “46.5% of advertising companies are less than 3 years old and almost 30% of current ones were born in 2020.” Only 13.6% have been active in the sector for more than 15 years.
Advertising on social networks
To prepare it, users of Facebook, Instagram, TikTok. Twitch and YouTube have been analyzed to find out their opinion on advertising on social BTC Email List networks. 84.5% of those surveyed consider that advertising on social networks is being abused . Among the main conclusions, a feeling of annoyance is evident due to advertising on platforms such as YouTube. While TikTok is evaluated with a lower feeling of annoyance. This is due to the approach that brands make on this platform. Advertising is presented as content of interest and does not interrupt the user experience. Which does not happen with YouTube. Therefore, to carry out effective communication, brands must follow the codes of the platforms and generate a feeling of usefulness with their content.