Do this. and your company will come out ahead of most companies that invest in content marketing. 3. Search intent not consider. This is a question that. if we think about it a little. is quite obvious. but is often lost in content marketing strategies. Yes. you determin. the persona. and the keyword. And produc. content focus. on it. But your strategy ignor. the person’s search intent. Consider the following. when you type “24-hour pizza delivery”. what is your intention? You want to place an order. right? You want a place that delivers now. Whether via telephone or the internet. But in this case. “24-hour pizza delivery” is a keyword. And if we simply start from the concept that this is a user’s pain and that we ne. to produce content about it. what will we end up doing? A text of 1.000 to 2.000 words talking about delivery.
Take advantage of this information
That will work Of course. Especially if your company is a delivery company and what you want is for people to place an order. Search intent in Google results And. believe me. Google understands this. And it’s not difficult for the algorithm to capture this behavior. It simply crosses searches with the pages that best answer those questions. And with this. the search engine can know whether the best answer is a text. a map. a video. an image or something else. But how to Latest database map search intent ? Start simply: think about your persona: what is their intention when typing a keyword? What kind of content does she want in response? Don’t you have any idea? So ask your team.
Both contents answer the question
Or better yet. ask the customer; use Google: take the word and throw it into the search engine. What kind of results appear? Images? Videos? Texts? Take advantage of this information; adapt your content production: do not ignore the information above. Change your content. Focus on images. videos and others if necessary. The trend is for Google to become increasingly better at understanding users’ objectives when typing something in the search field. As a result. companies that know how to understand search intent will come out ahead. 4. Unoptimiz. content You may already USA Cfo know that your content ne.s to please both the user and Google. And for that. it must be optimiz.. And what does that mean anyway? A mix of form and function.