Very good content if it is poorly formatt. . It is necessary to consider form and function at all times. If the text is not structur. correctly. the direct consequence is that the user will not have the patience to consume it and will quickly leave the website. And Google will notice this. identifying the bounce rate and time on page. And it will push your website down in the search results. So. when producing content. in this case. text. consider: always use intertitles (h2); intertitles must be clear and explain what each topic is about; if the content is very long. consider an index at the beginning; be clear in the introduction. Explain what the text is about; use images that add to the content.
The most common scenario that happens
Also work on prints and infographics; avoid long paragraphs; answer your audience’s questions. 5. Unmeasur. content Measurement is perhaps the most ignor. discipline in content marketing routines. The most common scenario that happens is the following: the company produces the content; the content is publish.; the content is expect. to deliver results. But wait a minute. What results? Visits? Conversions? Positions on Google? But if you’re not measuring anything. if you’re not special data using Google Analytics . Semrush or some other tool. how will you know if the content is working? Content publish. some time ago and already index. is a gold mine.
Track the position of texts and keywords
Possible to move this page up in the rankings using very simple actions: text merging; shortening urls; title review; review of the description; inclusion of images and videos; among others. However. to do this. you ne. to measure the performance of your content. And. to do this. consider two initial possibilities: measure overall performance (Google Analytics); track the position of texts and keywords (Semrush). Measuring overall performance Measuring content performance – Google USA Cfo Analytics Follow a few steps: ensure that your website already has Google Analytics install.; access Google Analytics; go to Acquisition periodically.