I present to you the concept of Otaku and why it should govern your plans today and tomorrow. Also, I summarize a good book that I didn’t like. Ains, ains, there’s soooo little left until World Quondos Record … Can you believe I’m super nervous? Sharing the stage with people that I already admired before even knowing that Online Marketing existed never ceases to fill me with pride but it also puts pressure on me like… will I be up to the task? It will be tried.
The Cow that is not so purple
Surely you know well Seth Godin , a well-known Marketing Guru who has a very good industry email list reputation and personal brand as well as a good series of books published about it. No? If you don’t know him… We are going badly. Hehehehe. The fact is that I bought one of his most famous books quite some time ago and until recently I had not been able to finish it: The Purple Cow . A book that advocates creating exceptional products and consciously risking failure in exchange for the possibility of differentiating yourself from the rest of the world , creating something that is so fantastic and unique that it deserves people talking about it.
The Concept of Otaku
Otake? Ooootaku, you don’t understand, anafableto! Hee hee hee, would it count as a joke? It’s just that I’m cold. There is a chapter in the book (if you can call it that, because it is 2 pages) that I especially liked because it revealed a concept to me and also made me reflect: Otaku . Otaku, as Seth comments in USA CFO the book, is a Japanese concept that refers to something that you are very passionate about, which is more than a hobby, to the point that you are looking forward to doing it but without becoming an obsession . Of course, because if it becomes an obsession it is a Putadoku. I mean.