Large corporations are consider the main consumers of Big Data, but their data collection activities are limit in some states – for example, in California. China has more than 200 laws and regulations regarding the protection of personal information. Since 2019, all popular smartphone apps have been check and block if they collect user data in violation of the law. As a result, the state collects data through local services, and many of them are inaccessible from the outside. Since 2018, the European Union has adopt the GDPR – the General Data Protection Regulation. It regulates everything relat to the collection, storage and use of online user data.
Mobile operators share information about
When the law went into effect a year ago, it was Guatemala Phone Number List consider the world’s toughest system to protect people’s online privacy. Read more in the article “Digital Wars Rule the World” . In Russia, the big data market is just emerging. For example, potential borrowers with banks [12] . Among the corporations that collect and analyze data are Yandex, Sberbank, Mailru. Special tools have appear that help businesses collect and analyze Big Data, such as the Russian service Ctrl2GO . Big Data in business Big data is good for business in three main ways.
That target a wide variety of consumers
Launch of products and services that will most USA CFO accurately “shoot” the nes of the target audience; Analysis of customer experience in relation to a product or service in order to improve it; Attracting and retaining customers with analytics. Big data helps MasterCard prevent more than $3 billion in fraudulent transactions on customer accounts per year [13] . They allow advertisers to allocate budgets more efficiently and place ads. Large companies like Netflix, Procter & Gamble or Coca-Cola use big data to prict consumer demand. 70% of business and government decisions are made bas on geodata . Read more in the material on how a business profits from Big Data.