Testicular cancer in . his chances of survival were slim to none. In . he found the Lance Armstrong Foundation to support cancer patients through support. ucation and cancer research. Two years after his diagnosis. he was racing the Tour de partner with sporting goods manufacturer Nike to develop a silicone wristband for Lance Armstrong. The athlete should be honor for his six consecutive Tour de France victories. The simple yellow bracelet. with just one engraving. should be as iconic as his winning jersey and as durable as the wearer.
France again The foundation
However. Nike did not brand Lance three main goals together with. Honoring Lance Armstrong’s fighting spirit Inspiring other cancer patients to Colombia Phone Number List raise more money for cancer research After Lance Armstrong wears the bracelet. the product will be sold for a dollar. All proces should flow to. Then the unbelievable happen. At one point. celebrities like Angelina Jolie. Matt Damon. Tom Hanks and even George Bush wore yellow bracelets. Competitors at the Summer Olympics in Greece also wore the ribbon. hoping to express their solidarity and connection with professional cyclists. The originally plann.
Armstrong’s bracelet Pursuing
Bracelets sold out quickly across the globe. been sold. Allegly. Nike produc a total of . wristbands. Nike also provid France international Thierry Henry with a black and white ribbon to promote his Stand Up. Speak Up campaign against racism in USA CFO football. Black and white bracelets have been sold about five million times here. Charity Stealth Marketing Of course. the campaign doesn’t just benefit the Lance Armstrong Foundation or Thierry Henry’s campaign. Nike deliberately design the wristband to avoid visually generating any information about the company. From the start. it shouldn’t have.