They strive to create their own ecosystems

Monoservice this was originally Netflix, which only relatively recently add a catalog of games; remains Spotify, except for podcasts; and on the Russian market, these are, for example, ivi and Amiateka. Multi-service subscriptions are “package offers” like the already mention Amazon Prime, Apple One or, for example, 88VIP from Alibaba. Experts today recognize the multiservice type of subscription as more successful: “At the moment, the most stable are not monoservices, where there is only cinema, but those that are part of the ecosystem,” says Dmitry Kolesov, an independent expert, ex-deputy CEO of MiaHills.

Which include many products at once

A person subscribing for example, to Yandex Plus, in Malta Phone Number List addition to an online cinema, also receives music and other non-content features. Online cinemas in such ecosystems are anchor services, which actually helps to keep the user’s main attention.” Now almost all major Internet players around the world offer multi-service subscriptions of services where all elements complement each other. In Russia, Yandex lus became the first multiservice subscription: at first, the company subscrib only to Yandex Music, but in 2018 it add Kinopoisk, taxi discounts, carsharing, etc Following Yandex.

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The range and quality of content

There were and other Russian multiservices and USA CFO ecosystems, such as SberPrime, MTS Premium and VK Combo. “Given the situation that we see today, competition in the audio services market has become less, foreign players have left. In the visual services market, there is a trend that streamers are trying to expand. Accordingly, this will lead to an increase in cost characteristics. Therefore, an increase in the price of subscriptions, which include an online cinema and music, is likely to be. I think that within 10-15% and will be about 400-450 rubles per subscription, says Denis Kuskov, CEO of TelecomDaily. — I don’t expect it to cause a strong churn of the audience.

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