Why be a brand journalist? Why be a content marketer? Can I use the weapon of content to convince you, journalists and writers?
You don’t have to be a brand journalist or content marketer to sell ideas. You know that certain words “sell” content.
Trend is one of those words. Knowing the trends gives you a sense of being aware, ahead of others. For traditional media, everything is a trend, because a title with this word sells the readership, the news.
Digital Marketing is a trend!
Content Marketing is a trend! Possibilities that are over Bulgaria Mobile Number List 20 years old, and whose attention is only growing, as can be seen in the Google Trends graphs of the last 5 years, can only be considered a trend by those who are not aware. These possibilities are realities. On the other hand, journalism has been declining over time, with peaks in January of each year, in the search for which course to choose… See the trends for:
Every hour, a company is moving its content production work for its brand inland, assembling teams with journalists, authors and other content and digital marketing professionals. If you still see this as a trend, it’s time to hurry up and get up to speed.
Brands are becoming major content producers, and this is a relief for journalism professionals who are seeing their newsrooms shrink, magazines go out of circulation and newspapers become outdated media outlets. The solution is to adapt and prepare.
Why and how to adapt to the new times?
Radio stations, for example, have been adapting. CBN, Band, Jovem Pan, for example, offer fast information and good quality content.
Thanks to this, they have remained relevant, charging Australia Phone Number List high prices foradvertsand are always updating themselves, receiving comments via social media, broadcasting videos and publishing videos of the programs on their page.
Unlike TVs, newspapers and magazines, without much fuss, without trying to discredit other formats or possibilities, they stopped, thought and adapted. And all the new possibilities are digital.
Meanwhile, I see journalists and content professionals half my age fighting for a past that many of them never even experienced. As I said, we must not confuse principles with tradition.
Preparing for new flights is what is expected of anyone who works with something with the original name of News, whose definition is “presentation of new information”.
Two things are not allowed for those who are willing to provide new information: misinformation and outdated information.
So, it’s time to swallow your tears and reinvent yourself. Journalists, writers, proofreaders, content creators, editors and authors, open your horizons, study the possibilities and set out to offer your best work to companies, businesses and brands. Create relevant content that offers value to people.hearingsof these contractors.
