This tool is also a great ally in Digital Marketing strategies, specifically thinking about SEO and how your brand can appear well positioned in this section. When a person does a Google search and finds a post about your business, there’s a good chance that a relationship built on trust will begin there. It turns out that this isn’t the only way to be found on the largest search engine. You can optimize images and be found from them through Google Images. You may already be an expert at optimizing a blog post to rank well on Google. Or maybe your videos are appearing at the top of the results page ( SERP ). But what about getting traffic through image searches? To achieve this, it’s important to have a good understanding of how Google Image Search works.
What is Google Images?
Google Images is a feature that is part of Google Search. Through it, people can find specific websites, photos, or content using images instead of text . This is known as reverse image search. There are segments where Telemarketing and Lead Generation images have even greater relevance. This is the case, for example, of searches related to decoration, clothing, food, events, among many others. So, if visual search plays an important role in your niche, you have enough reasons to invest in the SEO of your website or blog images. To begin to delve deeper into Google Images, it is necessary to understand how the search is performed and what type of results are possible. In the case of the common search, by keyword , the results are organized into several categories.
How to do an image search on the computer?
Searching for images can be done in several ways. We will look at each of them, but in summary, the method is as follows: Go to the Google Images home page ; Click on the camera icon on the right side of the search field (“Search by image”); Paste the URL of an image or upload the file from your computer. By URL Let’s say you’ve found an interesting image and want to use it for a search. First, you need to USA CFO copy the address by right-clicking on it and choosing the Copy Image Address option . Then open the search engine and change the search type to Images. In the following image you can see the tabs: All, Images, Maps, Videos, News and More . Within the latter we find Shopping, Books, Flights and Finance .
