The Walmart sponsorship. Ad Age call. twenty steps back. Laura and Jim’s entire journey was orchestrat by Walmart PR firm elman. Walmart pays for Laura and Jim’s airfare. travel. RV. and gas. Laura and Jim are no ordinary couple trying to cross America. Jim is a photographer for The Washington Post. while his girlfriend of years. Laura. is a text freelancer. For Walmart. the negative PR following the BusinessWeek article was out of proportion to the expect image gain from the blog. Lots of people have been reach.
Walmart’s faux pas one step forward
Ad for many. this blog is definitely worth a read. and customers feel cheat. However. one message went largely unnotic. Laura and Jim have tour Dominican Republic Phone Number List the Grand Canyon in an RV. As they drove past a Walmart. they saw a group of other RVs in the parking lot. They thought it might be a meeting. At that time. the couple did not know that the parking lot could park for free. Laura came up with the idea of driving across the country. parking for free in Walmart parking lots. and visiting her kids in the country. She also wants to blog about (RV owners). Before starting. however. she sought permission from Walmart Working Families.
However. some Walmart associates
As a result. Walmart heard the idea and launch a PR campaign bas on the story. the blog more natural and made fewer references to the company. Laura and Jim’s PR journey might never have been expos. Previous Stealth Marketing Posts. Here comes back to the main article Stealth Marketing. Sneaking and Sneaking. This article was post in Stealth USA CFO Marketing as of / / . Keywords. examples. definitions. stealth marketing. Get into the heart of our customers Your contact requests We support companies with seminars.